Beiersdorf vs Reckitt

Epigenetics & Skin Longevity: 17 Years of Beiersdorf Research

Beiersdorf is stepping up its epigenetics research. New studies prove the high efficacy of epigenetic ingredients in skin care products.

Beiersdorf Strengthens Derma Business With Eucerin DERMOPURE CLINICAL PROBIOM8

Beiersdorf introduces a new skin care approach for acne-prone skin with Eucerin DERMOPURE CLINICAL PROBIOM8.

Beiersdorf Strengthens Derma Business With Eucerin DERMOPURE CLINICAL PROBIOM8

Beiersdorf introduces a new skin care approach for acne-prone skin with Eucerin DERMOPURE CLINICAL PROBIOM8, strengthening its derma business.

Veet, Gocomo Launch 'The Smooth Switch' Creator Campaign

Veet has launched a summer creator campaign called "The Smooth Switch" in collaboration with Berlin-based social-first agency Gocomo. The campaign addresses hair removal with a humorous and deliberately imperfect tone and aims to generate buzz through the participation of eight creators. The article notes this is the first direct collaboration between the brand and the agency and references Gocomo's work with other Reckitt-owned brands such as Durex.

• Veet launched a summer creator campaign named "The Smooth Switch".
• The campaign was developed with Berlin social-first agency Gocomo.
• The campaign adopts a humorous, intentionally imperfect approach to hair removal.

Emerging Markets Boost Reckitt Half-Year Results

Reckitt, the British consumer goods company, said demand for cleaning and hygiene products in markets such as China and India strengthened its business in the first half of the year (period ending 30 June 2026). The company confirmed its full-year guidance and announced a share buyback, according to the publisher's report based on Reckitt's half-year results. The article was published by Lebensmittelzeitung on 2026-07-29.

• Reckitt reported stronger business in the first six months of 2026 driven by demand in emerging markets including China and India.
• The reporting period referenced is the first half of the year ending 30 June 2026.
• Reckitt confirmed its existing forecast (guidance) for the year.

Zenith Retains Reckitt’s $400M U.S. Media Account

Publicis Media agency Zenith has retained Reckitt’s U.S. media business after a competitive pitch that concluded with a head-to-head against WPP Media. The U.S. account is reported at $400 million. Separately, WPP won Reckitt’s European media business in November 2025, managing media across 21 markets in an account estimated at $700 million by COMvergence. Zenith had been the incumbent in the U.K. as Reckitt moved to simplify its global media structure, according to Reckitt executives.

• Zenith (a Publicis Media agency) retained Reckitt’s U.S. media business in a competitive pitch.
• The U.S. media account is reported at $400 million.
• WPP won Reckitt’s European media business in November 2025, managing media across 21 markets—an account estimated at $700 million by COMvergence.