BBDO vs Wieden+Kennedy

Andrew Robertson succeeds Ruhanen as CEO of Omnicom Advertising

Omnicom Advertising, the advertising division of Omnicom Group, is undergoing a leadership change. The current head of the division, John Ruhanen, is stepping down with immediate effect and retiring. His successor is Andrew Robertson, the former worldwide CEO of BBDO. The announcement was made via a press release from Omnicom, citing the reasons for the sudden change. The article is currently behind a paywall, as the full text is not available to non-subscribers, and the details beyond the headline and introductory paragraph are restricted.

Gesa Geissel Promoted to Marketing Director at Henkel Beauty

Gesa Geissel has been promoted to Marketing Director for Beauty Care in the German-speaking region (DE-CH) at Henkel Consumer Brands. She now oversees the marketing for hair and body care brands including Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland. Geissel joined Henkel in 2006 after starting her career at BBDO and has worked in the cosmetics division since. She reports to Simone Gudlick, VP Marketing DE/CH. This appointment comes as Henkel has consolidated its media and creative agency accounts with WPP agencies this year.

• Gesa Geissel was promoted to Marketing Director Beauty Care DE-CH at Henkel Consumer Brands, effective September 2026.
• She is responsible for marketing the hair and body brands Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland.
• Geissel reports to Simone Gudlick, VP Marketing DE/CH, and started her career at BBDO before joining Henkel in 2006.

Snickers Launches Hungr.AI Campaign Addressing AI Errors

Snickers, in collaboration with ad agency BBDO, has introduced 'Hungr.AI,' a digital expansion of its famous 'You're Not You When You're Hungry' campaign. Designed for the AI era, the campaign humorously suggests that artificial intelligence tools make mistakes, or 'hallucinate,' because they are hungry. Consumers are encouraged to copy a digital Snickers bar from a dedicated campaign website and paste it into their AI assistants. Doing so unlocks an interactive experience on Reddit or Snapchat, resulting in a coupon for a free physical Snickers candy bar.

• Snickers and BBDO launched the 'Hungr.AI' campaign targeting AI hallucinations.
• Users can copy a digital candy bar from the campaign website and paste it into AI assistants.
• The campaign offers a free physical Snickers bar for participating in the digital experience.

Sonos Brand Repositioning Aims to Restore Trust After App Failure

Sonos is launching 'Love the Sound. Feel the System.', its most significant brand campaign in company history, aiming to rebuild customer trust following the 2024 faulty app update. The campaign, led by new CMO Colleen DeCourcy, repositions Sonos from a speaker maker to an integrated sound system provider. This is a strategic marketing initiative to restore brand equity and communicate a broader product ecosystem.

• Sonos launched a global campaign titled 'Love the Sound. Feel the System.'.
• The campaign is the first work from CMO Colleen DeCourcy, who joined Sonos in November 2025.
• The campaign aims to win back customers after a 2024 faulty app update.

Wieden+Kennedy Vet Joins Finn Partners Media Practice

Kim Sizemore, after 18 years at Wieden+Kennedy, has joined PR and marketing agency Finn Partners as its first head of integrated media. In the role she will lead integrated media work for clients including Jack Daniel’s, 2K, Mazda and Delta, aiming to unify brand identity across social, live activations and traditional advertising and ensure brands appear in contextually appropriate placements. The hire was reported by Christopher Cicchiello for Adweek on August 28, 2026.

• Kim Sizemore left Wieden+Kennedy after 18 years to join Finn Partners.
• Finn Partners named Sizemore its first head of integrated media.
• Sizemore will work with clients such as Jack Daniel’s, 2K, Mazda and Delta.

Eli Lilly Debuts GLP-1 Ad Targeting Medicare Enrollees

Eli Lilly and Wieden+Kennedy Portland premiered a film called “A Life Covered” to raise awareness among Medicare Part D enrollees about newly available coverage for certain GLP-1 weight-management medications under a CMS demonstration called the Medicare GLP-1 Bridge. The ad — credited to directors Kwedar and Bentley, shot by Linus Sandgren and scored by Caroline Shaw — aims to inform seniors about access and cost (noted as $50/month under the demonstration). Lilly positioned the spot as a consumer awareness effort for patients and seniors; the campaign continues a multi-year partnership between Lilly and Wieden+Kennedy.

• Eli Lilly and Wieden+Kennedy Portland debuted a film titled “A Life Covered.”
• As of July 1, eligible Medicare Part D enrollees can receive certain GLP-1 medications for weight management at $50/month under a CMS demonstration called the Medicare GLP-1 Bridge.
• Lilly products Zepbound KwikPen and orforglipron (sold as Foundayo) are listed as covered under the demonstration and available to Medicare enrollees.