BBDO vs Ogilvy

Andrew Robertson succeeds Ruhanen as CEO of Omnicom Advertising

Omnicom Advertising, the advertising division of Omnicom Group, is undergoing a leadership change. The current head of the division, John Ruhanen, is stepping down with immediate effect and retiring. His successor is Andrew Robertson, the former worldwide CEO of BBDO. The announcement was made via a press release from Omnicom, citing the reasons for the sudden change. The article is currently behind a paywall, as the full text is not available to non-subscribers, and the details beyond the headline and introductory paragraph are restricted.

Gesa Geissel Promoted to Marketing Director at Henkel Beauty

Gesa Geissel has been promoted to Marketing Director for Beauty Care in the German-speaking region (DE-CH) at Henkel Consumer Brands. She now oversees the marketing for hair and body care brands including Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland. Geissel joined Henkel in 2006 after starting her career at BBDO and has worked in the cosmetics division since. She reports to Simone Gudlick, VP Marketing DE/CH. This appointment comes as Henkel has consolidated its media and creative agency accounts with WPP agencies this year.

• Gesa Geissel was promoted to Marketing Director Beauty Care DE-CH at Henkel Consumer Brands, effective September 2026.
• She is responsible for marketing the hair and body brands Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland.
• Geissel reports to Simone Gudlick, VP Marketing DE/CH, and started her career at BBDO before joining Henkel in 2006.

Snickers Launches Hungr.AI Campaign Addressing AI Errors

Snickers, in collaboration with ad agency BBDO, has introduced 'Hungr.AI,' a digital expansion of its famous 'You're Not You When You're Hungry' campaign. Designed for the AI era, the campaign humorously suggests that artificial intelligence tools make mistakes, or 'hallucinate,' because they are hungry. Consumers are encouraged to copy a digital Snickers bar from a dedicated campaign website and paste it into their AI assistants. Doing so unlocks an interactive experience on Reddit or Snapchat, resulting in a coupon for a free physical Snickers candy bar.

• Snickers and BBDO launched the 'Hungr.AI' campaign targeting AI hallucinations.
• Users can copy a digital candy bar from the campaign website and paste it into AI assistants.
• The campaign offers a free physical Snickers bar for participating in the digital experience.

Ogilvy's Apple Campaign Features Fictional Letters

The Swiss Fruit Association, in collaboration with agency Ogilvy, launched a campaign for Swiss Apple Day featuring fictional letters from cultural and historical figures—Adam, Eve, William Tell, and Isaac Newton—each reflecting on their experience with an apple. The campaign includes OOH, print, digital, and social media components, as well as an online film produced by Shining and JingleJungle. The letters personify the apple's cultural significance, with Adam seeking compensation, Eve crediting the apple for awakening curiosity, Newton attributing gravity discovery, and Tell expressing gratitude. The campaign executes a creative storytelling approach to promote apple consumption in Switzerland, running around September 11, the designated Apple Day.

• Swiss Fruit Association launched 'What Adam Would Write to the Apple' campaign for Swiss Apple Day.
• Campaign features fictional letters from Adam, Eve, William Tell, and Isaac Newton.
• Multichannel campaign includes OOH, print, digital ads, social media, and an online film.

Grey to Handle Changan in Europe via Ogilvy Group

Ogilvy Group has assigned Grey Germany an important role to handle communications for Chinese automaker Changan in Europe as the brand seeks to increase sales. Changan began selling select models in Europe last year and is represented in Germany by the Deepal brand. The article cites statistics from the German Federal Motor Transport Authority (Kraftfahrtbundesamt) for Deepal registrations through July 2026. The story was published on August 18, 2026.

• Ogilvy Group has appointed Grey Germany to manage the new Changan account in Europe.
• Changan began selling certain car models in Europe in the previous year.
• In Germany, Changan is represented by the Deepal brand.

Dove: 20+ Years of the 'Real Beauty' Campaign

This feature retrospective (published 2026-08-13) reviews over 20 years of Dove's 'Real Beauty' campaign, originally launched in 2004. The article notes that Dove (a Unilever brand) and agency Ogilvy created the 'Real Beauty' platform and presents what the authors consider the ten most moving advertisements and appearances from the campaign's history. The piece positions 'Real Beauty' as a benchmark for values-driven brand campaigns and traces its origin to a Dove brand relaunch roughly 22 years ago.

• Dove and Ogilvy created the 'Real Beauty' campaign platform in 2004.
• Dove is identified as a Unilever brand in the article.
• The article is a retrospective showcasing the ten most notable 'Real Beauty' ad appearances from over 20 years.