BBC Studios vs Storyblocks

Mattel Partners with BBC's Bluey Across Multiple Brands

Mattel announced a multi-year global licensing partnership with BBC Studios to bring the animated series Bluey to five of its major brands: Fisher-Price's Little People, Barbie, Polly Pocket, Hot Wheels, and UNO. This move is part of Mattel's strategic shift from a traditional toy maker to a 'brand management company' focused on building lifelong fandom through an ecosystem of toys, entertainment, and live experiences. The partnership was announced by Mattel's chief marketing and brand officer, Roberto Stanichi, at ADWEEK's Brandweek. The collaboration aims to leverage Bluey's emotional resonance to deepen consumer engagement and expand Mattel's franchise ecosystem, aligning with its brand pillars of centering fans and creating immersive experiences.

• Mattel and BBC Studios signed a multi-year global licensing partnership for Bluey.
• Bluey characters will appear in Fisher-Price Little People, Barbie, Polly Pocket, Hot Wheels, and UNO products.
• The deal was announced by Mattel's CMO Roberto Stanichi at ADWEEK's Brandweek.

BBC Studios unveils next generation of reality formats at MIPCOM 2026

The Yacht, The Big Date, Silent Attraction and Dancing With The Stars: The Next Pro launching to international buyers in session Reality Check: A New Era of Unscripted Formats, on Monday 12 October.

BBC Studios ANZ appoints new Senior Vice President, Head of Streaming & Channels

Liz Baldwin will lead the streaming and channel strategy across Australia and New Zealand.

Attractive Media launches AI social-media platform

Munich-based Attractive Media has launched Attractive Accounts, an AI-driven social-media management platform that combines content creation, publishing, community management and analytics in one system. The tool targets freelancers, small and medium-sized businesses and agencies, and offers an integrated personal AI assistant called "Kai" which can import existing knowledge from external LLMs. The platform supports Instagram, TikTok, YouTube, Facebook, LinkedIn and Pinterest, includes a video editor with Storyblocks assets, and integrates EU-required AI labelling (effective 2 August 2026). Pricing is positioned between €9 and €49 per month.

• Attractive Media (München) developed "Attractive Accounts", an AI platform for social-media management.
• The platform combines content idea generation, text and video creation, publishing, community management and cross-channel analytics and supports Instagram, TikTok, YouTube, Facebook, LinkedIn and Pinterest.
• Attractive Accounts includes a personal AI assistant called "Kai" that can import existing knowledge from ChatGPT, Claude or Gemini and auto-selects suitable AI models/prompting in the background.