BBC Studios vs NBCUniversal Media, LLC

Mattel Partners with BBC's Bluey Across Multiple Brands

Mattel announced a multi-year global licensing partnership with BBC Studios to bring the animated series Bluey to five of its major brands: Fisher-Price's Little People, Barbie, Polly Pocket, Hot Wheels, and UNO. This move is part of Mattel's strategic shift from a traditional toy maker to a 'brand management company' focused on building lifelong fandom through an ecosystem of toys, entertainment, and live experiences. The partnership was announced by Mattel's chief marketing and brand officer, Roberto Stanichi, at ADWEEK's Brandweek. The collaboration aims to leverage Bluey's emotional resonance to deepen consumer engagement and expand Mattel's franchise ecosystem, aligning with its brand pillars of centering fans and creating immersive experiences.

• Mattel and BBC Studios signed a multi-year global licensing partnership for Bluey.
• Bluey characters will appear in Fisher-Price Little People, Barbie, Polly Pocket, Hot Wheels, and UNO products.
• The deal was announced by Mattel's CMO Roberto Stanichi at ADWEEK's Brandweek.

BBC Studios unveils next generation of reality formats at MIPCOM 2026

The Yacht, The Big Date, Silent Attraction and Dancing With The Stars: The Next Pro launching to international buyers in session Reality Check: A New Era of Unscripted Formats, on Monday 12 October.

BBC Studios ANZ appoints new Senior Vice President, Head of Streaming & Channels

Liz Baldwin will lead the streaming and channel strategy across Australia and New Zealand.

NBCUniversal Newsroom: New Announcements Including Clear The Shelters Results, Fast & Furious: Hollywood Drift Opening, SNL New Cast, and More

The newsroom page has been updated with several new press releases: NBCU Local's 2026 'Clear The Shelters' results in 135,000 pet adoptions and nearly $500,000 in donations; 'Fast & Furious: Hollywood Drift' is now open at Universal Studios Hollywood; 'Saturday Night Live' announces two new cast members for Season 52; Peacock announces three additional seasons of 'The Traitors'; NBCUniversal and Telemundo celebrate Hispanic Heritage Month; and NBC Sports delivers 25+ million viewers for NFL Kickoff and SNF opener.

X-Golf America Launches X-League Fall Season with $10K Prize

X-Golf America, an indoor golf entertainment franchise, announced the launch of X-League: Fall Season, a nationwide 3v3 handicapped golf competition across its 138 locations in the U.S. The league offers a $10,000 grand prize and uses simulator technology to capture shot data for accurate handicaps, eliminating self-reported scores. The competition includes local qualifying rounds starting in late September 2026, regional playoffs in February 2027, and national finals in Colorado in March 2027. The announcement highlights the franchise's growth and is supported by a national advertising campaign on NBCUniversal's Peacock streaming service.

• X-Golf America announced X-League: Fall Season, a 3v3 handicapped indoor golf competition with a $10,000 grand prize.
• The league is available at all 138 X-Golf locations across 38 states.
• Local qualifying runs from late September 2026 through January 31, 2027.

NBCUniversal Surrounds 2026 NFL Kickoff

NBCUniversal announces comprehensive coverage of the 2026 NFL Kickoff, including a Patriots-Seahawks Super Bowl rematch and extensive programming across NBC and Peacock.