AXA vs Generali

AXA and Publicis Sapient Collaborate to Deploy Global AI Hub at Scale

AXA, the Paris-based insurance group, has engaged Publicis Sapient, the technology and AI specialist of the Publicis Group, to help scale its new global AI hub across the entire company. A first version of the central platform was introduced by AXA in July. The platform provides company-wide and vendor-independent access to AI capabilities. Publicis Sapient, with about 20,000 employees and operations in 28 countries, will support the further development and scaling of this AI platform. The article is paywalled, and no additional details are available.

• AXA and Publicis Sapient collaborate to deploy a global AI hub at scale.
• AXA introduced the first version of the AI platform in July.
• The platform provides company-wide and vendor-independent access to AI capabilities.

Publicis: Max the Badger Speaks Bündner German

AXA launched its annual Max der Dachs road-safety campaign on 3 August 2026, running until 20 September under the slogan “Gemeinsam für einen sicheren Schulweg” and the safety phrase “Warte, luege, lose, laufe.” The campaign expands into audio with Spotify ads in Bündnerdeutsch aimed at adult road users while retaining a video-first approach across TV (children's programming), Connected TV, YouTube, Disney+ and social media, plus Out-of-Home posters. Creative work is by Publicis Switzerland and media planning by WPP Switzerland. The initiative is supported by the AXA Foundation for Prevention, founded in 1973, which the article says has invested about CHF 40 million into traffic prevention to date.

• AXA launched the 2026 Max der Dachs prevention campaign on 3 August 2026; it runs until 20 September 2026.
• Campaign slogan: "Gemeinsam für einen sicheren Schulweg" and the safety phrase "Warte, luege, lose, laufe."
• The campaign adds audio ads on Spotify in Bündnerdeutsch to reach adult road users; main channels remain TV/CTV/YouTube/Disney+ and social media, plus Out-of-Home posters.

AXA announces upcoming events: Half Year 2026 Earnings, Investor Day, and Roundtable

AXA has added three upcoming events to its press page: Half Year 2026 Earnings Presentation on July 31, 2026; AXA Investor Day 2026 on September 15, 2026; and a 2026 Roundtable event on September 21, 2026.

Generali launches 'Connessioni', the new Bollettino Generali vodcast

Generali launches a new vodcast series 'Connessioni' as part of its media offerings, alongside new press releases on the Women in Sailing project and Davis Cup partnership.

Generali enters its next chapter in tennis as Davis Cup presenting partner

Generali announces a new partnership as presenting partner of the Davis Cup, marking a significant step in its sports sponsorship strategy.

Report on share buyback for the purposes of cancelling own shares as part of the implementation of the 2025-2027 strategic plan

Generali published a new press release on 7 September 2026 regarding a report on share buyback for the purposes of cancelling own shares as part of the implementation of the 2025-2027 strategic plan.