Allwyn vs Aristocrat

Allwyn appoints Francesco Rodano as Group Head of Responsible Gaming

Allwyn has appointed Francesco Rodano as Group Head of Responsible Gaming, as announced on 9 September 2026. This is a key leadership appointment in the company's responsible gaming efforts.

Stagwell Posts Strong Q2 Driven by Record New Business

Stagwell delivered a strong quarter under CEO Mark Penn, reporting Q2 net revenue of $632 million, up 6% year‑over‑year, and year‑to‑date net revenue of $1.22 billion, a 5% increase. The holding company booked a record $171 million in new business in Q2 (up 45% YoY) as management doubled its new‑business unit to pursue larger global and CPG clients, supporting top‑100 client growth of 16%. Adjusted EBITDA for the quarter was $109 million, up 15% YoY. Stagwell secured several major accounts this quarter — notably IBM (taken from WPP’s Ogilvy) — along with Heineken, Navy Federal Credit Union, Hershey’s, Allwyn and Haier, while expanding its media group and activations to scale global offerings. The firm holds a 35% stake in RealClearPolitics, employs about 13,500 people, and reports roughly 3% of revenue from the Middle East.

• Q2 net revenue: $632 million (up 6% year-over-year).
• Year-to-date net revenue: $1.22 billion (up 5% from 2025).
• New business in Q2: $171 million (45% YoY); company doubled its new-business unit to pursue larger global/CPG accounts; top-100 clients grew 16%.

Allwyn’s Powerball campaign dramatizes billionaire fantasies

Allwyn has launched Powerball in Britain with a major integrated marketing campaign led by creative agency VCCP and supported by Allwyn’s in-house Studio 59. The commercial dramatizes large-scale winnings with a mix of live action, CGI, collage and animation and asks “What would you do with Powerball money?”. Media agency Hearts & Science planned the 360-degree media buy across broadcast, streaming, digital, rail, London Underground and nationwide shopping destinations. Social and creator activity was developed with Coolr and leverages Snap’s Snapchat — including Snap Stars and a generative AI-powered Imagine Lens — to visualise winners’ ideas. The campaign will run on TV, cinema, social, retail, experiential and a national out-of-home program. Production credits include Iconoclast, director Glenn Kitson and a creative team led by Darren Bailes and Liam Wilson.

• Allwyn launched Powerball in the UK with an integrated marketing campaign.
• The commercial was made by VCCP and supported by Allwyn’s in-house creative, Studio 59.
• Media agency Hearts & Science planned the 360-degree campaign across broadcast, streaming, digital and nationwide OOH.