AbbVie vs Bayer

AbbVie Highlights New Real-World Data Supporting the Effectiveness of VRAYLAR® (cariprazine) at Psych Congress 2026

New data from prospective real-world studies of VRAYLAR showed meaningful improvements in depressive symptoms, functioning and quality of life among adults living with major depressive disorder...

AbbVie Extends Migraine Leadership with Positive Phase 3 Atogepant Results in Menstrual Migraine

AbbVie announced positive Phase 3 results for atogepant in menstrual migraine, extending its leadership in migraine treatment. The company also declared a quarterly dividend of $1.73 per share and reported positive topline results from the Phase 3 CERVINO trial for etentamig in multiple myeloma.

AbbVie Announces Positive Topline Results from the Phase 3 CERVINO Trial Showing Etentamig Significantly Improved Response Rate and Progression-Free Survival in Patients with Relapsed/Refractory Multiple Myeloma

Etentamig, an investigational asset, achieved a significantly improved objective response rate (ORR, 74%) and a 60% risk reduction in disease progression or death (progression-free survival,...

YouTube Festival 2026: Brands See 90% More ROI Than TV

At the YouTube Festival 2026 in Berlin, Google executives and brand marketers highlighted YouTube's growing importance in media planning. Philipp Justus, Google's VP Central Europe, emphasized YouTube's cultural influence, while Marianne Stroehmann presented data showing 90% more ROI compared to TV. Case studies from E.ON and Nestlé demonstrated successful creator collaborations and the effectiveness of YouTube in driving brand consideration and conversions. Bayer's media planning with Display & Video 360 increased reach from 45% to 67%. The event underscored a paradigm shift from traditional TV advertising to creator-driven, culturally embedded content on YouTube.

• Google's YouTube Festival 2026 took place in Berlin on September 17, 2026.
• YouTube reportedly delivers 90% more ROI than TV according to Google.
• E.ON's reality series 'House of Power' increased brand consideration by 2 percentage points.

Bayer and Neste close commercial agreement to jointly scale newgold® winter canola for biofuels production

Bayer and Neste have closed a commercial agreement to jointly scale newgold® winter canola for biofuels production, marking a major strategic partnership in renewable fuels.

Bayer advances combined seed and crop protection pipeline and enters phase of blockbuster launches

Bayer announced on September 02, 2026 that it is advancing its combined seed and crop protection pipeline and entering a phase of blockbuster launches.