Autodesk
Subscription software platform for design, engineering, construction, manufacturing and media.
Die verfügbaren Informationen unterscheiden sich je nach Unternehmen und Quelle.
Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- Autodesk, Inc.
- Einheitentyp
- COMPANY
- Gegründet
- 1982
- Hauptsitz
- United States
- Unternehmensgröße
- >5,000
- Marktrolle
- B2B SaaS Provider
- Börsenkürzel
- ADSK
- Offizielle Website
- autodesk.com
Was Autodesk macht
Autodesk licenses proprietary professional software and cloud platforms through recurring subscriptions. It creates value by embedding design, product-development, building-lifecycle and media-production workflows into interoperable product suites, then expanding customer adoption through industry clouds, enterprise plans, usage-based Flex tokens, platform APIs and acquisitions. The platform model links desktop and cloud tools, shared data, collaboration workflows and custom enterprise applications.
Einordnung und Abgrenzung
Autodesk is a design-and-make software vendor, not an advertising technology provider or an architecture and engineering consultancy. Its media products support professional 3D and production workflows rather than operating a consumer streaming or gaming platform.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
Autodesk, Inc. is a publicly listed United States software company providing cloud-connected design, engineering, construction, manufacturing and media-production technology. Its portfolio includes AutoCAD, Revit, Civil 3D, Inventor, Fusion, Maya, 3ds Max, Arnold, Forma, Flow and Autodesk Platform Services. The company sells primarily to professional and enterprise teams that design, build, manufacture or produce digital content. Autodesk generates revenue principally from recurring subscriptions to software products, industry collections and cloud services. It also monetises flexible product access through token-based Flex usage, enterprise support and business-success plans, and developer tools and APIs through Autodesk Platform Services. Fiscal 2026 net revenue was $7.21 billion.
Unternehmens-Newsbriefing
Briefing aktualisiert:
Autodesk hat seine strategische KI-Zusammenarbeit mit Arcadis vertieft, um digitale Arbeitsabläufe und Nachhaltigkeitsinitiativen in der Baubranche mithilfe von Autodesk Assistant zu beschleunigen. Im Marketingbereich stellte CMO Dara Treseder neue Kampagnen vor, die die menschliche Kreativität betonen und Autodesk als offizielle Design- und Make-Plattform für die Spiele in LA28 positionieren. Darüber hinaus unterstützen Hardware-Partner wie Lenovo mit zertifizierten Workstations wie der ThinkStation P4 weiterhin die CAD- und 3D-Softwareumgebungen von Autodesk.
Geschäftsmodell und Monetarisierung
Autodesk monetises through monthly, annual and multi-year software and cloud subscriptions, with longer commitments priced at lower effective rates. It sells product-specific plans, industry collections and enterprise agreements, and supplements subscriptions with Flex token consumption for 24-hour, product-specific access. Additional revenue comes from support and business-success plans and developer-oriented Autodesk Platform Services cloud capabilities.
- Software and cloud subscriptions
- Recurring licences for individual products, industry collections and cloud services
- Enterprise agreements and success services
- Contracted enterprise subscriptions, support and business-success plans
- Flex token usage
- Pay-per-use product access priced by tokens and 24-hour access periods
- Developer platform and cloud capabilities
- Autodesk Platform Services access and cloud services
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
Arcadis and Autodesk Deepen AI Collaboration
Partnership · Erfasster Impact-Score: 2/5
Arcadis, a global leader in data-driven sustainable design and engineering, announced an expanded collaboration with Autodesk to accelerate AI, connected data, and digital workflows across the built and natural environment. The partnership integrates Arcadis' domain expertise with Autodesk's Design and Make platform and Autodesk AI, including Autodesk Assistant, to embed knowledge and standards into AI-powered workflows. Joint initiatives include 'See Through Walls,' which uses AI and sensor data to infer hidden building conditions for material reuse and decarbonization. The collaboration aims to improve decision-making, reduce delivery risk, and increase productivity, while keeping human expertise central. Arcadis connects its Model Context Protocol (MCP) capabilities with Autodesk Assistant, retaining full ownership of its knowledge assets. Building on prior AI initiatives that cut quality review times from five days to half a day, this partnership supports Arcadis' digital ecosystem strategy, which reported €4.9 billion in gross revenues for 2025.
- Arcadis and Autodesk announced an expanded collaboration to accelerate AI and data-led delivery.
- The partnership combines Arcadis' domain expertise with Autodesk's Design and Make platform and Autodesk AI, including Autodesk Assistant.
8-K Financial Filing Analysis for Autodesk (2026-09-10)
financials · Erfasster Impact-Score: 3.7/5
On September 8, 2026, Autodesk, Inc. entered into an underwriting agreement to issue and sell $1.0 billion in aggregate principal amount of senior notes across two tranches: $500 million of 5.050% Notes due 2029 and $500 million of 5.650% Notes due 2033. The offering is underwritten by Morgan Stanley & Co. LLC, BNP Paribas Securities Corp., and Citigroup Global Markets Inc. Autodesk plans to use the net proceeds from the offering, along with available cash on hand, to fully repay the $1.0 billion aggregate principal amount outstanding under its Term Loan Credit Agreement dated June 15, 2026. This transaction enables Autodesk to refinance existing shorter-term debt obligations, locking in fixed long-term interest rates and extending its debt maturity profile.
- Issued $1.0 billion aggregate principal amount of senior notes split into $500 million of 5.050% Notes due 2029 and $500 million of 5.650% Notes due 2033.
- Net proceeds combined with existing cash will be used to repay $1.0 billion under the Term Loan Credit Agreement dated June 15, 2026.
Autodesk CMO Dara Treseder unveils AI marketing playbook balancing facts and feelings
Marketing Strategy · Erfasster Impact-Score: 3/5
In an interview with The Drum, Dara Treseder, CMO of Autodesk, discusses her evolving AI marketing strategy. She emphasizes the need to cater to AI agents and large language models by structuring brand information ('facts') while maintaining emotional, human-centered storytelling ('feelings'). Treseder highlights the growing role of influencer marketing for third-party validation and mentions Autodesk's new 'Let There Be Anything' brand platform, an emotional TV campaign for the NFL season, and its landmark partnership with LA28. The company positions itself as the official design and make platform for the LA28 Games, with technology used to retrofit venues. Treseder also stresses that AI should not flatten creativity, with human ingenuity as the key differentiator.
- Autodesk CMO Dara Treseder outlines a marketing philosophy called 'facts and feelings' to address AI agents and human consumers.
- A Forrester research study is cited indicating AI search and influencers are now leading sources for B2B buyers.
Autodesk's 'World Is Yours' Campaign Focuses on Human Creativity
Creative · Erfasster Impact-Score: 1/5
Autodesk launched its new campaign, 'The World Is Yours for the Making,' created by agency Giant Spoon, to counter AI anxiety and emphasize human creativity. The campaign features a spot directed by Salomon Ligthelm, opening with a newborn and highlighting real Autodesk customers. CMO Dara Treseder explains the strategy is to position technology as a tool for people, responding to data that 39% of Americans view AI negatively. The ad debuted during the NFL Kickoff Game and will run on linear TV, CTV, and social channels. Autodesk plans to extend the campaign over the next 12 months with emotional, human-focused stories.
- Autodesk launched a new campaign titled 'The World Is Yours for the Making'.
- The campaign was created by agency Giant Spoon.
Autodesk CMO: Human Creativity, AI, and Trust at Cannes
Brand Strategy · Erfasster Impact-Score: 2/5
At Cannes Lions 2026, Adweek's Marketing Vanguard host Jenny Rooney interviews Dara Treseder, chief marketing & commercial officer at Autodesk, about balancing AI with human creativity, the importance of trust in brand communications, and workforce investment. Treseder describes a 'Facts and Feelings' framework for B2B storytelling, advises CMOs to know when not to use AI, and highlights Autodesk's $350 million commitment to AI workforce credentialing. She also discusses Autodesk’s sports and large-scale partnerships — including being the official design-and-make platform for LA28 and collaborations with NFL teams — as examples of doing the work before amplifying the story. The episode was recorded live at Cannes and presented in partnership with Edelman.
- This Marketing Vanguard episode was recorded live at Cannes Lions 2026 and features an interview with Dara Treseder.
- Dara Treseder is chief marketing & commercial officer at Autodesk.
Unternehmensbeziehungen vertiefen
Fragen zu Autodesk
What is Autodesk?
Autodesk is a public software company providing design, engineering, construction, manufacturing and media-production tools and cloud platforms.
Who uses Autodesk?
Its customers include architects, engineers, contractors, manufacturers, product designers, developers, film and VFX studios, and game-production teams.
How does Autodesk make money?
It generates revenue primarily from recurring subscriptions, enterprise agreements, Flex usage tokens, support services and cloud platform capabilities.
Quellen und Datenabdeckung
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