Gap Inc. vs TJX

Gap Inc. Appoints Kirsten Green to Board of Directors

Gap Inc. has appointed Kirsten Green to its Board of Directors, as announced in a press release dated September 15, 2026.

Gap Inc. Appoints Kirsten Green to Board of Directors

Gap Inc. Appoints Kirsten Green to Board of Directors (September 15, 2026). Also: Gap and A.P.C. Announce Collaboration; Athleta Named Official Off-Court Apparel Partner of the Golden State Valkyries; Banana Republic and La Ligne Announce Fall Collaboration; Gap Inc. Reports Second Quarter Fiscal 2026 Results; Gap Inc. Announces Leadership Transition at Old Navy.

Old Navy Launches Old Navy Sport Subbrand for Activewear

Old Navy, a brand of Gap Inc., has introduced a new subbrand, Old Navy Sport, consolidating its activewear assortment under a dedicated identity. The launch, announced on September 15, 2026, includes refreshed styles, updated colors, and modern silhouettes aimed at providing both performance and value. Old Navy Sport will be available in all stores, with immersive shop-in-shops in over 40 locations, and will be promoted across OldNavy.com, the mobile app, and a new @OldNavysport social handle. The move leverages Old Navy's strength in activewear, which has been a key category amidst otherwise challenging sales. According to Circana data, Old Navy ranks fifth in the U.S. activewear market. The subbrand aims to strengthen consumer affiliation, similar to Dick's Sporting Goods' Calia and Target's private labels, as the activewear category remains competitive with growing consumer interest in fitness and health.

• Old Navy launched Old Navy Sport subbrand on Sept. 15, 2026.
• Old Navy Sport will be sold in all Old Navy stores with shop-in-shops in over 40 locations.
• Old Navy ranks fifth in the U.S. activewear market per Circana data.

Burlington to Reinvest $55M Tariff Refunds into Lower Prices

Burlington CEO Michael O’Sullivan said the company will put the full $55 million in tariff refunds it received in Q2 toward lower prices rather than retaining the money to boost margins. Burlington reported Q2 sales up 11% year-over-year to nearly $3 billion, with store comps rising 2% and a record 51 store openings in the quarter (net +45). With the tariff refunds included, gross margin widened 250 basis points to 46.2% and net income doubled to $184 million (excluding a $41 million after-tax benefit, net income was $151 million). O’Sullivan said the move supports customers facing higher living costs and helps protect market share amid competitor strength at Ross and weaker comps at TJX U.S.

• Burlington received $55 million in tariff refunds in Q2 and plans to reinvest the full amount into lower prices.
• Q2 total sales rose 11% year-over-year to nearly $3 billion; comparable store sales were up 2%.
• Gross margin expanded by 250 basis points to 46.2% when tariff refunds are included; merchandise margin expanded 70 basis points excluding the refunds.

TJX Reports Q2 FY27 Results; Above-Plan Comp Sales Growth of 4%; Pretax Profit Margin and Diluted EPS Both Well Above Plan; Increases Full Year FY27 Pretax Profit Margin and EPS Guidance

08/19/26 - 7:30 AM EDT TJX Reports Q2 FY27 Results; Above-Plan Comp Sales Growth of 4%; Pretax Profit Margin and Diluted EPS Both Well Above Plan; Increases Full Year FY27 Pretax Profit Margin and EPS Guidance

Target's snack sales jump after grocery refresh

Target reported a 15% year-over-year increase in snack sales in Q2 2026 after expanding shelf space for snacks, fresh food, bakery and other emerging grocery categories as part of a broader grocery refresh. The company’s second-quarter food and beverage sales rose about 7% year over year, according to Target’s Q2 2026 earnings release. The article is a Big-Box Briefing column published by Modern Retail on August 20, 2026 and written by Mitchell Parton.

• Target reported snack sales increased 15% year over year in Q2 2026.
• Target said it added more space for snacks, fresh food, bakery and other emerging categories within its grocery areas.
• Target's second-quarter food and beverage sales rose about 7% year over year.