SNOCKS vs Zalando

Thelen Invests in Move2pay on DHDL, Deal Falls Through

On the German TV show 'Die Höhle der Löwen' (Shark Tank), Frank Thelen and Janna Ensthaler competed to invest in Move2pay, a reward-based fitness app that credits users for physical activity, redeemable at partner shops. The founders, Mia and Karim Allouche, sought €350,000 for a 10% stake, but both investors demanded 20%. Ultimately, Thelen secured the deal, but it later collapsed due to differing strategic visions. Move2pay reported nearly 30,000 users and €142,000 in revenue from service fees in the past six months, growing by about 300 users daily. The company has received backing from football personality Steffen Baumgart and claims €5 million invested over five years.

• Move2pay founders sought €350,000 for 10% equity on 'Die Höhle der Löwen'.
• Frank Thelen agreed to invest €350,000 for 20% stake, but the deal collapsed post-show.
• Move2pay has nearly 30,000 users and generated €142,000 in revenue from service fees in six months.

Zalando ernennt Tom Christenson zum Senior Vice President, um das B2B-Geschäft weiter auszubauen

Zalando hat Tom Christenson zum Senior Vice President ernannt, um das B2B-Geschäft weiter auszubauen. Die Ankündigung wurde am 20. Oktober 2026 veröffentlicht.

Zalando Opens Pop-up Store in Giessen for Job Recruiting

Zalando opened its first pop-up store dedicated solely to recruiting in Giessen's city center. The store ran from April 15th to 18th, 2026, in the Neustädter shopping center, to support hiring for its new logistics center in the region. The initiative generated over 300 contacts and 50 hires. Costs per hire were about 50% lower than typical logistics hiring expenses. The pop-up store was part of a broader local employer branding campaign that included bus branding, Google Ads, social media, billboards, and a speed-dating event on a Ferris wheel. The company aims to employ 1,700 people at the site by the end of 2027. This move follows the closure of Zalando's oldest logistics site in Erfurt, which affected around 2,700 employees.

• Zalando opened a pop-up store in Giessen solely for recruiting purposes.
• The pop-up store ran from April 15 to 18, 2026, in the Neustädter shopping center.
• The store generated over 300 contacts and 50 hires.

Zalando Announces New Festival for Fashion, Music, Culture

Zalando is expanding its brand and entertainment business with its own festival called "Access All Areas" (AAA), scheduled for April 24-25, 2027, at Station Berlin and Tempodrom. The company expects up to 40,000 visitors and will combine live music, fashion, beauty, sport, and brand activations. British singer-songwriter RAYE is announced as the first headliner. Initially, 14 brands are participating, including adidas, Calvin Klein, Nike, Asics, Dr. Martens, lululemon, New Balance, On, Puma, Tommy Hilfiger, and Vans, as well as beauty brands Beauty of Joseon, Kérastase, and MAC. The festival will be closely tied to Zalando Plus, with members in participating markets able to receive free tickets. The exclusive presale is planned for January 2027. Zalando Plus has over 20 million members across 17 European markets. The festival is part of Zalando's strategy to position itself as an inspiration and entertainment platform, strengthening customer loyalty and offering brand partners new physical and digital touchpoints.

• Zalando announces new festival 'Access All Areas' (AAA) on April 24-25, 2027 in Berlin.
• Up to 40,000 visitors expected at Station Berlin and Tempodrom.
• RAYE announced as first headliner.