Snap vs TikTok

California governor vetoes bill banning 'pervert glasses' secret recording

California Governor Gavin Newsom vetoed Senate Bill 1130, which would have made it illegal to secretly record people using wearable recording devices like smart glasses. Newsom argued the bill defined wearable recording devices too broadly, potentially causing unintended consequences, and that existing state laws already provide adequate protections. The bill aimed to address privacy concerns amid the rise of always-listening devices from companies like Meta and Snap, which have seen significant sales. If enacted, California would have been the first state to regulate smart glasses, with fines or prison time for violators. The decision comes as other countries, like Norway, are considering similar bans. Critics have dubbed such devices 'pervert glasses' following incidents of harassment. The veto means no new specific regulations for these wearables in California yet.

• California Governor Gavin Newsom vetoed Senate Bill 1130 on October 1, 2026.
• The bill would have made it unlawful to secretly record people with wearable recording devices, with fines or prison time for violators.
• Newsom cited overly broad definitions and existing legal protections as reasons for the veto.

Colleen DeCourcy Builds In-House Creative at Sonos

Colleen DeCourcy, former CCO of Snap and agency veteran, joined Sonos as CMO in November 2025 to lead the brand's recovery from a botched app redesign. She is eschewing traditional agencies in favor of an in-house creative department and creator partnerships. Her first campaign, 'Feel the System', focuses on emotional benefits rather than specs. Sonos is also opening a 'creative cultural space' in New York for co-creation. DeCourcy aims to rebuild trust and brand recall, which suffered after the 2024 crisis.

• Colleen DeCourcy joined Sonos as CMO in November 2025.
• Sonos lost approximately $500 million in market cap and $100 million in revenue due to the 2024 app redesign crisis.
• DeCourcy's first campaign, 'Feel the System', launched in September 2026.

Spend Smarter on Snapchat

Your audience has moved. Your media plan should too.

Litter Robot leverages TikTok Shop without discounting

Whisker, the maker of Litter Robot, has joined TikTok Shop to secure early adoption advantage and reach younger demographics like Gen Z and Gen Alpha. Despite being a high-consideration item at $699, Litter Robot found success on TikTok Shop due to its visually appealing self-cleaning features, which act as a 'thumb stopper.' The company maintains a firm pricing strategy, avoiding aggressive discounts typical on the platform. It also focuses on gaining first-party data by onboarding TikTok Shop customers to its app and carefully scaling its affiliate program with niche content creators. The brand anticipates a halo effect driving sales across other channels like its DTC website and Amazon.

• Whisker joined TikTok Shop in the past year to reach younger demographics.
• Litter Robot retails at $699 and relies on its self-cleaning feature to attract customers.
• Whisker avoids deep discounting on TikTok Shop, maintaining a firm pricing strategy.

TikTok Attribution Source Optimization Aligns Measurement and Bidding

TikTok introduces Attribution Source Optimization for app advertisers, allowing them to select their preferred attribution source (e.g., MMP) to inform campaign optimization. This addresses discrepancies between platform and MMP reporting by aligning measurement and bidding signals. Features include support for Adjust, AppsFlyer, Singular, and upcoming integrations with Airbridge, Branch, Kochava, and Tenjin. Alpha testing with iOS gaming app That's My Seat showed an 18% lift in Day 0 tROAS and 15% increase in billing ratio. The move aims to give advertisers more control as AI-driven automation increases, ensuring optimization uses the same conversion signals marketers trust for performance evaluation.

• TikTok launches Attribution Source Optimization for app advertisers.
• Solution available with Adjust, AppsFlyer, and Singular; integrations with Airbridge, Branch, Kochava, and Tenjin in development.
• Alpha test with That's My Seat showed 18% lift in AppsFlyer-reported Day 0 tROAS and 15% increase in billing ratio.

UNGA 2026: Building a Trusted and People-Centered Digital World

TikTok joined governments and leaders at the 81st UN General Assembly to advance a trusted and people-centered digital world, highlighting its economic impact and responsible AI innovation.