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Direct-to-Consumer (D2C) Brand · vs · Advertiser / Brand · Direct-to-Consumer (D2C) Brand

SKIMS vs Under Armour

Structured technology and market comparison · 2026

Direct Feature Comparison

SKIMS · vs · Under Armour
Market Cluster / Sector
SKIMSDirect-to-Consumer (D2C) Brand
Under ArmourAdvertiser / Brand · Direct-to-Consumer (D2C) Brand
Platform Focus
SKIMS

Direct-to-consumer shapewear, underwear and loungewear brand.

Under Armour

Public sportswear brand selling apparel, footwear and accessories globally.

Company Size
SKIMS50–200 employees
Under Armour>5,000 employees
Headquarters
SKIMSUnited States
Under ArmourUnited States
Year Founded
SKIMS2019
Under Armour1996
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for SKIMS and Under Armour

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

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Comparison Analysis

What is the main difference between SKIMS and Under Armour?

When comparing SKIMS and Under Armour, both platforms operate within the Loyalty Management Platform, Display, Web & Mobile, and Direct-to-Consumer (D2C) Brand ecosystem. SKIMS is positioned as Direct-to-consumer shapewear, underwear and loungewear brand, whereas Under Armour focuses on Public sportswear brand selling apparel, footwear and accessories globally. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to SKIMS and Under Armour?

When evaluating SKIMS and Under Armour, enterprise buyers also consider other platforms in Loyalty Management Platform, Display, Web & Mobile, and Direct-to-Consumer (D2C) Brand. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of SKIMS and Under Armour compare?

SKIMS is headquartered in United States (founded in 2019) with 50–200 employees. Under Armour is based in United States (founded in 1996) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: SKIMS vs Under Armour

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

SK

SKIMS

Recent Signals

  • ·The DrumMedia & Entertainment

    Cakes Body Founders Launch Cakes Media Entertainment Division

    Cakes, a nipple cover company founded by twin sisters Taylor Capuano and Casey Sarai, is pivoting from social selling to entertainment with the launch of Cakes Media. The new company will produce a feature-length documentary, 'Viral: The New American Dream,' premiering on September 22, 2026, and aims to create long-form series and creator-led content. The documentary, filmed during 2024-2025, chronicles the brand's growth, viral success, and personal loss. Caley Wildermuth, formerly of Red Bull, has joined as head of content, expanding the media ambitions. The strategy focuses on organic social media storytelling and building brand affinity, with plans for further original content and a social-first reality show.

    • Cakes Media is a new entertainment and media company launched by Cakes Body founders.
    • Documentary 'Viral: The New American Dream' premieres on September 22, 2026, on YouTube.
    • Caley Wildermuth, ex-Red Bull, joined Cakes Media as head of content.
View all signals for SKIMS →
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Under Armour

Recent Signals

  • ·Under Armour

    Sharon Lokedi Captures Seventh Abbott World Marathon Major Podium in Chicago

    Under Armour athlete Sharon Lokedi achieved a second-place finish at the 2026 Chicago Marathon, recording a new personal best time of 2:14:07. The race marked Lokedi's seventh career podium finish across the Abbott World Marathon Majors circuit. During the event, Lokedi competed in an exclusive edition of the UA Velociti Elite 3 racing shoes alongside Under Armour's Global Pro Runner Kit.

    • Sharon Lokedi finished second at the 2026 Chicago Marathon on October 11, 2026, setting a personal best of 2:14:07.
    • This achievement marks Lokedi's seventh career podium finish in the Abbott World Marathon Majors series, following prior victories in New York City and Boston.
    • Lokedi competed wearing an exclusive edition of Under Armour's UA Velociti Elite 3 racing shoe and the Global Pro Runner Kit featuring HeatGear technology.
  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Under Armour (2026-08-27)

    Under Armour, Inc. reported the results of its Annual Meeting of Stockholders held on August 26, 2026. Stockholders voted in favor of all four management proposals: electing 11 directors to serve until the next annual meeting, approving executive compensation on a non-binding advisory basis ('Say-on-Pay'), approving the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan to expand Class C share reserves, and ratifying PricewaterhouseCoopers LLP as the independent auditor for the fiscal year ending March 31, 2027.

    • All 11 director nominees were re-elected, including founder Kevin A. Plank and Douglas E. Coltharp.
    • Stockholders approved the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan with 441,500,764 votes in favor, increasing Class C shares reserved for equity compensation.
    • PricewaterhouseCoopers LLP was ratified as the independent auditor for FY2027 with over 473.4 million votes in favor.
  • ·Retail DiveBrand partnerships / Ambassadorships

    Under Armour ends Project Rock partnership

    Under Armour has ended its decade-long partnership with Dwayne “The Rock” Johnson’s training brand Project Rock, calling the relationship a “natural conclusion.” Project Rock, founded in 2017, will continue to be sold through October as it pursues independent product, storytelling and experience initiatives. The move follows Under Armour’s recent split with Steph Curry and comes amid a broader marketing reset in which the company is rebalancing marketing spend and shifting to new ambassadorships such as François Arnaud and K-pop group BoyNextDoor.

    • Under Armour ended its partnership with Dwayne “The Rock” Johnson’s Project Rock after roughly a decade.
    • Project Rock was founded in 2017 and developed footwear, apparel and accessories through its relationship with Under Armour.
    • Under Armour said the partnership reached a “natural conclusion” and will continue to sell Project Rock through October.
View all signals for Under Armour →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners SKIMS and Under Armour share across the market ecosystem.

Get StartedSKIMS ProfileUnder Armour Profile