Sensor Tower vs SparkToro

ChatGPT's memory knows more about you than you think

OpenAI's ChatGPT has significantly enhanced its memory feature, automatically storing and organizing user information such as interests, preferences, and long-term goals without explicit commands. The 'Dream' function, introduced in June, helps process and contextualize memories, allowing the chatbot to understand temporal context like past events. However, this automatic memory can lead to incorrect assumptions, such as misclassifying users based on temporary searches, raising privacy concerns. Users can manage their memory via the 'Personalisierung' (Personalization) tab, where they can enable/disable the feature, view and edit the AI-created profile, or delete all memories, while past conversations remain intact. Temporary chats offer a privacy-safe mode that does not save any information. This guide provides step-by-step instructions for managing ChatGPT's memory effectively, balancing convenience and privacy.

• ChatGPT reached over one billion monthly users in June 2026, according to Sensor Tower.
• OpenAI introduced the 'Dream' feature in June to help ChatGPT process and organize memories automatically.
• The memory function automatically stores and sorts user information without explicit commands.

Mobile Game Spending Hits $6.57B in August, Honor of Kings Leads

In August 2026, global mobile game consumer spending reached $6.57 billion, a 1% month-over-month decline, according to Sensor Tower. Honor of Kings was the top-grossing game, while Roblox led downloads. The US contributed 28.6% of revenue, followed by China at 16.7% and Japan at 12.2%. Tencent-owned or published titles captured five of the top 10 revenue-growth slots, with Fate/Grand Order leading that ranking. Download growth was boosted by new releases like Gangstar Mirage City and Mystery Dumpling, while Roblox remained the most-downloaded game.

• Global mobile game consumer spending reached $6.57 billion in August 2026, down 1% month-over-month.
• Honor of Kings was the highest-grossing mobile game, supported by in-game events in China.
• Fate/Grand Order topped revenue growth rankings, driven by its 11th anniversary and Swimsuit Event 2026 in Japan.

Japan Mobile Game Revenue Tops $10B Despite Download Decline

Japan's mobile gaming market generated over $10 billion in in-app purchase revenue over the past 12 months, a 5.1% year-over-year decline, yet significantly outpacing South Korea and Taiwan. According to Sensor Tower's Japan Gaming 2026 report, downloads fell 5.4% to 585 million, ranking ninth in Asia. Player engagement remained stable at 16.7 billion hours. Konami's eFootball became the highest-grossing game, driven by World Cup activities, while Block Blast! led downloads. Puzzle games dominated downloads, while 4X strategy led revenue growth. The market's maturity is evident, with growth reliant on established titles and high spending rather than new installs.

• Japan generated over $10 billion in mobile game IAP revenue in the past 12 months, down 5.1% YoY.
• Japan recorded 585 million mobile game downloads in the same period, down 5.4% YoY.
• eFootball by Konami became Japan's highest-grossing mobile game from January to July 2026.

Rapid AI changes mean GEO is a weekly job now

This article argues that the rise of AI-generated search responses has made Generative Engine Optimization (GEO) a weekly responsibility for PR, SEO, and content teams. Citing SparkToro data showing 68% of Google searches end without clicks and Pew Research finding only 8% of users click traditional results when AI summaries appear, the author advocates for a unified, weekly workflow. The described agency uses internal tools to surface buyer prompts, coordinates PR, SEO, and content efforts, and monitors live AI search results weekly to adjust strategy. The piece emphasizes that maintaining brand visibility in AI answers requires continuous, cross-functional effort rather than quarterly campaigns.

• SparkToro analysis of Similarweb panel data (first four months of 2026) found 68% of U.S. Google searches end without a click.
• Pew Research found users click a traditional search result in only 8% of visits when an AI summary appears, versus 15% without.
• The article advocates for a weekly PR-SEO-content workflow for GEO.

AI’s Best Content Role Is Strategy, Not Volume

An industry perspective by Dan Baptiste, EVP at Skyword, argues that Generative AI's most valuable role in content marketing is strategy and analysis rather than mass-producing generic content. While traditional SEO favored high-volume content, AI-powered discovery and search engines now reward authoritative, proprietary data and expert viewpoints, deprioritizing recycled web content. The article outlines three key ways to utilize AI for strategic value: detecting market trends from customer platforms, auditing existing content to bridge narrative and authority gaps, and atomizing human-written cornerstone assets into multi-channel formats to maintain brand authority.

• According to Sparktoro data, 68% of search queries now end without a click, signifying a major shift in audience traffic patterns.
• AI-powered search and discovery engines are increasingly deprioritizing content that merely recycles existing web information.
• The author advises using AI for market trend analysis, content gap audits, and asset atomization instead of automatic writing.

The Best Persona Tool On the Web Is Now Live

Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product in the space for…