Sage vs SAP

AffiliateBLOG Breakfast Cologne: AI Insights and New Perspectives

The AffiliateBLOG Breakfast in Cologne brought together around 25 affiliate and digital industry professionals on October 1, 2026, at Salon Schmitz for networking and knowledge exchange. Two keynote presentations focused on AI's impact on the customer journey and the interplay between affiliate marketing and user experience. Steffen Grunwald from Awin discussed how generative AI is changing product search, shifting focus from SEO to Generative Engine Optimization (GEO) and the importance of affiliate and review content in AI-generated answers. Martin Rausch-Beschnitt from MAI Group highlighted that more traffic does not solve poor user experience, citing a case where improved experience increased conversion rates from 4.43% to 6.12%, a 38% uplift. He advocated for integrating affiliate, UX, and customer experience strategies. The event also facilitated personal discussions and was sponsored by Vodafone, Awin, lead alliance, and Sage. The next AffiliateBLOG Breakfast is planned for March 19, 2027, in Munich.

• AffiliateBLOG Breakfast took place on October 1, 2026, in Cologne with around 25 guests.
• Steffen Grunwald from Awin highlighted the shift from SEO to Generative Engine Optimization (GEO).
• Martin Rausch-Beschnitt from MAI Group showed a 38% increase in conversion rate through better user experience (4.43% to 6.12%).

GPMA Announces 2026 Shortlist with New Categories and Regional Grand Prix

The Global Performance Marketing Awards (GPMA) have released their 2026 shortlist, timed with PI LIVE Europe. The awards feature 11 new categories reflecting industry trends like full-funnel marketing, incrementality, and influencer marketing. For the first time, regional Grand Prix awards will be given for APAC, EMEA, and the Americas. Judges highlighted the convergence of brand, creator, and performance marketing, with creators being held accountable for sales and conversions. AI was noted as a standout theme across entries, used for optimization, routing, content, and compliance. The awards, hosted by Daniel Bower, mark the 10th anniversary and introduce a new, less formal format.

• The GPMA 2026 shortlist has been announced with 11 new categories.
• Regional Grand Prix awards for APAC, EMEA, and the Americas are introduced for the first time.
• The 2026 GPMA marks the 10th anniversary of the awards.

SAP and NVIDIA OpenShell: Working Toward Governance and Security for Auditable AI Agents in Enterprise Systems

The two companies are helping shape and strengthen the execution layer for enterprise agentic AI.

6-K Financial Filing Analysis for SAP (2026-07-28)

SAP SE filed Form 6-K with the U.S. Securities and Exchange Commission on July 28, 2026, furnishing its Q2 2026 Quarterly Statement and H1 2026 Half-Year Report originally filed with Deutsche Börse AG on July 24, 2026. The submission serves as a regulatory cross-filing to fulfill reporting requirements under NYSE Sections 103.00 and 203.03. The underlying exhibits provide standard quarterly and half-year financial results alongside non-IFRS performance disclosures for the period ended June 30, 2026.

• Furnished Q2 2026 Quarterly Statement and H1 2026 Half-Year Report for the period ended June 30, 2026 (originally filed with Deutsche Börse on July 24, 2026).
• Filed pursuant to U.S. SEC foreign private issuer requirements and NYSE Sections 103.00 and 203.03 compliance.
• Formally signed and submitted on July 28, 2026, by Chief Accounting Officer Dr. Christopher Sessar and Head of External Reporting Dr. Julia Zicke.

SAP CEO Sees Historic Growth Opportunity with AI Products

SAP CEO Christian Klein sees a historic growth opportunity for the company through its new AI products, which are centered around AI agents and an autonomous enterprise platform. Klein emphasizes SAP's unique advantage in enterprise software, industry knowledge, and data, allowing it to differentiate from generic large language models. The company introduced a unified AI platform at a customer conference in May, aiming to optimize business processes, embed AI agents in workflows, and drive cost savings. Klein believes AI in the enterprise is on the verge of a breakthrough and that SAP agents will deliver superior results, but he stresses that humans will always retain responsibility in critical business areas. In 2025, SAP's revenue rose 8% to €36.8 billion, with a net profit of €7.5 billion.

• SAP CEO Christian Klein sees historic growth opportunity through AI products.
• SAP presented 'autonomous enterprise' with unified AI platform at US customer conference in May.
• SAP AI agents are claimed to deliver enormous productivity gains and cost savings.