Reckitt vs Royal Philips

Durex Signs Sean Dyche for 'Get Wood Rising' Campaign

Durex, a brand by Reckitt, has launched a season-long comedy campaign called 'Get Wood Rising' with former Premier League manager Sean Dyche as 'performance director.' The campaign, created by McCann Content Studios at McCann London, centers on a fictional partnership with real non-league club Woodley United FC, which hasn't had a promotion in 10 years. The 100-second launch film uses innuendo and humor to promote Durex Performance condoms and gel, featuring comedian Chris McClure as a performance assistant. The social-first campaign debuted on October 9, 2026, and amassed over a million views on Instagram within hours. Documentary-style episodes and behind-the-scenes content will run across Meta, TikTok, and influencer channels throughout the season. The campaign aims to make conversations about sexual performance more open and relatable while driving brand awareness and market share.

• Durex launched 'Get Wood Rising', a season-long campaign with former Premier League manager Sean Dyche.
• The campaign is a partnership with non-league football club Woodley United FC.
• The launch film gained over one million views on Instagram within hours of its October 9 launch.

Putting Better Health in More Hands: Reckitt Pakistan Unveils Saaf Sehatmand Pakistan in Partnership with Aga Khan Foundation

Powered by Dettol and Harpic, the flagship platform begins in schools to provide safe drinking water, rehabilitated toilets, handwashing facilities and hygiene education.

Veet, Gocomo Launch 'The Smooth Switch' Creator Campaign

Veet has launched a summer creator campaign called "The Smooth Switch" in collaboration with Berlin-based social-first agency Gocomo. The campaign addresses hair removal with a humorous and deliberately imperfect tone and aims to generate buzz through the participation of eight creators. The article notes this is the first direct collaboration between the brand and the agency and references Gocomo's work with other Reckitt-owned brands such as Durex.

• Veet launched a summer creator campaign named "The Smooth Switch".
• The campaign was developed with Berlin social-first agency Gocomo.
• The campaign adopts a humorous, intentionally imperfect approach to hair removal.

6-K Financial Filing Analysis for Royal Philips (2026-07-28)

Koninklijke Philips N.V. reported solid Q2 2026 financial results with group sales reaching EUR 4.36 billion, reflecting 4% comparable sales growth driven by improvements across all business segments. Income from operations increased significantly to EUR 609 million and Adjusted EBITA rose to EUR 717 million (16.4% margin), bolstered by an effective 4.2% (EUR 186 million) benefit from US tariff refunds. Net income reached EUR 386 million, up from EUR 240 million in Q2 2025. Following the recovery of US import duties, Philips upgraded its full-year 2026 Adjusted EBITA margin outlook to 13.5%-14.0% (previously 12.5%-13.0%) and increased its Free Cash Flow guidance to EUR 1.5-1.7 billion (previously EUR 1.3-1.5 billion), while reiterating comparable sales growth guidance of 3.0%-4.5%.

• Q2 2026 sales reached EUR 4,360,000,000 (+4% comparable sales growth), with net income increasing 60.8% YoY to EUR 386,000,000.
• Adjusted EBITA increased to EUR 717,000,000 (16.4% margin), including a EUR 186,000,000 US tariff refund benefit.
• Full-year 2026 outlook updated: Adjusted EBITA margin raised to 13.5%-14.0% and Free Cash Flow raised to EUR 1.5-1.7 billion; comparable sales growth reaffirmed at 3%-4.5%.