Reckitt vs Revolution Beauty

Durex Signs Sean Dyche for 'Get Wood Rising' Campaign

Durex, a brand by Reckitt, has launched a season-long comedy campaign called 'Get Wood Rising' with former Premier League manager Sean Dyche as 'performance director.' The campaign, created by McCann Content Studios at McCann London, centers on a fictional partnership with real non-league club Woodley United FC, which hasn't had a promotion in 10 years. The 100-second launch film uses innuendo and humor to promote Durex Performance condoms and gel, featuring comedian Chris McClure as a performance assistant. The social-first campaign debuted on October 9, 2026, and amassed over a million views on Instagram within hours. Documentary-style episodes and behind-the-scenes content will run across Meta, TikTok, and influencer channels throughout the season. The campaign aims to make conversations about sexual performance more open and relatable while driving brand awareness and market share.

• Durex launched 'Get Wood Rising', a season-long campaign with former Premier League manager Sean Dyche.
• The campaign is a partnership with non-league football club Woodley United FC.
• The launch film gained over one million views on Instagram within hours of its October 9 launch.

Putting Better Health in More Hands: Reckitt Pakistan Unveils Saaf Sehatmand Pakistan in Partnership with Aga Khan Foundation

Powered by Dettol and Harpic, the flagship platform begins in schools to provide safe drinking water, rehabilitated toilets, handwashing facilities and hygiene education.

Veet, Gocomo Launch 'The Smooth Switch' Creator Campaign

Veet has launched a summer creator campaign called "The Smooth Switch" in collaboration with Berlin-based social-first agency Gocomo. The campaign addresses hair removal with a humorous and deliberately imperfect tone and aims to generate buzz through the participation of eight creators. The article notes this is the first direct collaboration between the brand and the agency and references Gocomo's work with other Reckitt-owned brands such as Durex.

• Veet launched a summer creator campaign named "The Smooth Switch".
• The campaign was developed with Berlin social-first agency Gocomo.
• The campaign adopts a humorous, intentionally imperfect approach to hair removal.

8-K Financial Filing Analysis for Revolution Beauty (2026-08-19)

On August 17, 2026, the Compensation Committee of Revelation Biosciences, Inc. approved material restricted stock grants to executive leadership under its Amended and Restated 2021 Equity Incentive Plan. Chief Executive Officer James Rolke received 208,076 restricted shares, and Chief Financial Officer Chester S. Zygmont, III was granted 208,073 restricted shares. The equity awards are structured to vest across four equal 25% tranches linked to either reaching market capitalization hurdles of $30 million, $60 million, $90 million, and $120 million for 20 consecutive trading days, or time-based vesting at the two-year and four-year marks. The package aligns executive compensation with aggressive market valuation targets while providing retention security.

• CEO James Rolke and CFO Chester S. Zygmont, III were granted 208,076 and 208,073 restricted shares, respectively, under the 2021 Equity Incentive Plan.
• Awards vest in four equal 25% tranches upon reaching market capitalization thresholds of $30M, $60M, $90M, and $120M sustained over 20 consecutive trading days, or alternatively at 2-year (first two tranches) and 4-year (final two tranches) time intervals.
• Grants include standard accelerated vesting protections upon a Change in Control or qualified involuntary termination events.