PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft vs Wolters Kluwer

AI study platform StudyStash acquired by Kortext

StudyStash, an adaptive AI study platform, has been acquired by edtech company Kortext. The acquisition occurred a year after the founders graduated from the University of Birmingham, with financial terms undisclosed. StudyStash turns course content into personalized flashcards, practice tests, and podcasts, and is used by tens of thousands of students across 160+ institutions in multiple countries. Following the acquisition, founders Ben Ward and Jonathan Graham will remain CEO and CTO, and the company will continue as a distinct brand. The founders are relocating to Silicon Valley to expand in the US market.

• StudyStash was acquired by Kortext, an edtech company.
• The acquisition happened a year after founders graduated from University of Birmingham.
• StudyStash is used in 160+ institutions across UK, Europe, US, and Africa.

Marketing Jobs Demand AI Agents and Workflow Automation

A MarTech analysis of 60 live marketing job postings finds that AI skills have shifted from discussion to formal requirements. The proportion of marketing job ads mentioning AI rose from 8.4% to 14.9% in 2025, according to Indeed's Hiring Lab. PwC's 2026 AI Jobs Barometer reports a 62% wage premium for AI skills. Among the analyzed postings, 45 list designing or shipping AI agents and automated workflows as a requirement. The article outlines a five-step skill ladder—from understanding AI mechanics to proving automation reliability—and highlights a specific tech stack, including Claude (mentioned in 26 postings), n8n, and the Model Context Protocol (MCP). The piece emphasizes the importance of describing processes before automating and building end-to-end applications.

• Indeed's Hiring Lab found the proportion of marketing job ads mentioning AI rose from 8.4% to 14.9% in 2025.
• PwC's 2026 AI Jobs Barometer reports a 62% wage premium for AI skills.
• In 45 of 60 analyzed marketing job postings, designing or shipping AI agents and automated workflows is a listed requirement.

AI Agents Transform Shopping from Circulars to Automated Purchasing

This article explores how AI is reshaping the shopping journey, moving beyond traditional advertising to a future where AI agents act on behalf of consumers. It highlights that 73% of parents plan to use AI in back-to-school shopping, citing a PwC study. The evolution from static ads to predictive, adaptive creative is discussed, with comments from Priti Ohri of Advertible on dynamic creative. The piece also covers conversational AI, referencing Criteo's Prompt Smart Ads, and the transition from assistance to delegation, noting that only 11% of consumers are ready for AI to make purchase decisions. Becky Gundy of CHEQ predicts agents will soon handle purchases end-to-end, emphasizing that advertisers must appeal not only to consumers but also to their AI agents.

• 73% of parents plan to use AI in back-to-school shopping (PwC study, June 2026).
• Only 11% of US consumers are ready to let AI make purchase decisions (Gartner survey).
• Criteo's Prompt Smart Ads use catalog data and prompt-level insights to tailor ad creative.

Wolters Kluwer advances connected compliance with Performance Analytics Wiz and expanded Wiz Suite

The Wiz Suite expands with new analytics, workflow and bundled solutions to help banks and credit unions unify compliance data, streamline processes and strengthen regulatory readiness.