PUMA vs Under Armour

What Motivates Mondo to Keep Raising the Bar

PUMA published an interview between CEO Arthur Hoeld and 15-time pole vault world record holder Armand 'Mondo' Duplantis. The conversation highlights Duplantis' unconventional technique, competitive mindset, and his equipment collaboration with PUMA since 2019. Key technological points include the integration of NITRO foam technology and 'THE CLAW', a carbon plate extension designed to enhance sprint traction and runway speed.

• PUMA CEO Arthur Hoeld interviewed 15-time pole vault world record holder Armand 'Mondo' Duplantis on competition and product engineering.
• Duplantis has been partnered with PUMA since 2019, collaborating on custom spike designs.
• PUMA developed 'THE CLAW', an extension of the carbon plate at the front of sprint spikes designed to enhance traction and speed on the runway.

PUMA Q3 2026 sales performance improves sequentially – FY 2026 outlook updated

PUMA released its Q3 2026 results, reporting sequential sales improvement and updating its full-year 2026 outlook.

PUMA Q3 Revenue Falls, Operating Loss Reported

PUMA reported third-quarter 2026 revenue of €1.78 billion, a currency-adjusted decline of 6.3% year-over-year. The company posted an operating loss of €11.4 million, compared to a profit of €16.2 million in the prior year, due to ongoing restructuring, higher costs, and weak demand in Europe and North America. EMEA sales fell 11.5% and North America dropped 17.2%, while Asia-Pacific grew 10% boosted by Speedcat sneakers. The gross margin improved to 49.5% thanks to lower input costs and tariff refunds. Direct-to-consumer sales, including e-commerce up 7.8%, gained share. Free cash flow turned positive at €92 million, and inventory fell 24.3%. The company narrowed its full-year EBIT guidance to a loss of €80-130 million, and ANTA Sports became its largest shareholder in October.

• PUMA reported Q3 2026 revenue of €1.78 billion, a currency-adjusted decline of 6.3%.
• Operating loss of €11.4 million, compared to a profit of €16.2 million in Q3 2025.
• EMEA sales fell 11.5%, North America dropped 17.2%, while Asia-Pacific grew 10%.

Sharon Lokedi Captures Seventh Abbott World Marathon Major Podium in Chicago

Under Armour athlete Sharon Lokedi achieved a second-place finish at the 2026 Chicago Marathon, recording a new personal best time of 2:14:07. The race marked Lokedi's seventh career podium finish across the Abbott World Marathon Majors circuit. During the event, Lokedi competed in an exclusive edition of the UA Velociti Elite 3 racing shoes alongside Under Armour's Global Pro Runner Kit.

• Sharon Lokedi finished second at the 2026 Chicago Marathon on October 11, 2026, setting a personal best of 2:14:07.
• This achievement marks Lokedi's seventh career podium finish in the Abbott World Marathon Majors series, following prior victories in New York City and Boston.
• Lokedi competed wearing an exclusive edition of Under Armour's UA Velociti Elite 3 racing shoe and the Global Pro Runner Kit featuring HeatGear technology.

8-K Financial Filing Analysis for Under Armour (2026-08-27)

Under Armour, Inc. reported the results of its Annual Meeting of Stockholders held on August 26, 2026. Stockholders voted in favor of all four management proposals: electing 11 directors to serve until the next annual meeting, approving executive compensation on a non-binding advisory basis ('Say-on-Pay'), approving the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan to expand Class C share reserves, and ratifying PricewaterhouseCoopers LLP as the independent auditor for the fiscal year ending March 31, 2027.

• All 11 director nominees were re-elected, including founder Kevin A. Plank and Douglas E. Coltharp.
• Stockholders approved the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan with 441,500,764 votes in favor, increasing Class C shares reserved for equity compensation.
• PricewaterhouseCoopers LLP was ratified as the independent auditor for FY2027 with over 473.4 million votes in favor.

Under Armour ends Project Rock partnership

Under Armour has ended its decade-long partnership with Dwayne “The Rock” Johnson’s training brand Project Rock, calling the relationship a “natural conclusion.” Project Rock, founded in 2017, will continue to be sold through October as it pursues independent product, storytelling and experience initiatives. The move follows Under Armour’s recent split with Steph Curry and comes amid a broader marketing reset in which the company is rebalancing marketing spend and shifting to new ambassadorships such as François Arnaud and K-pop group BoyNextDoor.

• Under Armour ended its partnership with Dwayne “The Rock” Johnson’s Project Rock after roughly a decade.
• Project Rock was founded in 2017 and developed footwear, apparel and accessories through its relationship with Under Armour.
• Under Armour said the partnership reached a “natural conclusion” and will continue to sell Project Rock through October.