Publicis Sapient vs SoftServe

AXA and Publicis Sapient Collaborate to Deploy Global AI Hub at Scale

AXA, the Paris-based insurance group, has engaged Publicis Sapient, the technology and AI specialist of the Publicis Group, to help scale its new global AI hub across the entire company. A first version of the central platform was introduced by AXA in July. The platform provides company-wide and vendor-independent access to AI capabilities. Publicis Sapient, with about 20,000 employees and operations in 28 countries, will support the further development and scaling of this AI platform. The article is paywalled, and no additional details are available.

• AXA and Publicis Sapient collaborate to deploy a global AI hub at scale.
• AXA introduced the first version of the AI platform in July.
• The platform provides company-wide and vendor-independent access to AI capabilities.

Axa and Publicis Sapient Partner to Build Global AI Hub

Axa, the French insurance group, has entered a strategic partnership with Publicis Sapient, a subsidiary of Publicis Groupe, to accelerate its enterprise-wide AI transformation. The collaboration focuses on advancing Axa's Global AI Hub, which provides a vendor-neutral infrastructure for implementing, managing, and operating AI capabilities across the group. The first version of the hub was deployed in July and is now used by five Axa entities: Germany, France, Switzerland, the UK, and Axa XL. Use cases include automating car damage claims, handling customer emails, and enterprise knowledge management. The hub aims to ensure governance, FinOps, SafetyOps, security, compliance, and human oversight throughout the AI lifecycle. Both companies are headquartered in France, and Axa has previously worked with Publicis Groupe's agencies for advertising campaigns.

• Axa and Publicis Sapient have formed a strategic partnership to develop a Global AI Hub.
• The Global AI Hub was first deployed in July 2026 and is now used by five Axa entities.
• The hub provides a vendor-neutral infrastructure for scaling AI agents across Axa's operations.

SoftServe Appoints Andriy Stytsyuk as Chief Executive Officer

SoftServe announces appointment of Andriy Stytsyuk as CEO, effective immediately. Also, the company acquires NewVision Software, adds India-based expertise, and establishes local presence in Saudi Arabia.

SoftServe Launches Saudi Arabia Entity for AI Innovation

SoftServe, an AI and technology services company, announced the official launch of a new entity in Saudi Arabia, operating from Riyadh. This expansion marks a significant milestone in its commitment to the Middle East region and increases its global presence to 54 offices in 17 countries. The company aims to bring enterprise-grade AI capabilities and digital transformation expertise to regional organizations, offering onsite responsiveness and localized solutions. The expansion aligns with Saudi Vision 2030, with SoftServe committing to cultivate local talent and support sovereign AI development. This follows SoftServe's acquisition of India-based NewVision Software, marking its first formal expansion into the Middle East market.

• SoftServe officially launched a new entity in Saudi Arabia, based in Riyadh.
• The expansion brings SoftServe's global presence to 54 offices in 17 countries.
• The entity aims to deliver enterprise-grade AI and digital transformation services to Saudi organizations.

EHI Study: Agentic Commerce Becomes Strategic Retail Priority

According to an EHI study commissioned by Softserve, agentic commerce is evolving into a strategic topic for the retail sector. The study reveals that approximately 60% of retail companies are engaging with AI systems that autonomously execute or control purchasing or trading processes. Over 11% already use concrete applications, while 40% currently see no use case in their own business. Key challenges include data quality and a lack of skilled personnel, with only 39.2% rating their data as good and only about 20% feeling adequately staffed. Investments are expected to increase significantly over the next five to ten years. The study also highlights that online retail is expected to be most affected, with 85.8% of participants anticipating a strong impact within five years.

• Around 60% of retail companies are dealing with AI systems for autonomous commerce processes.
• Over 11% of companies already use concrete agentic commerce applications.
• 40% of surveyed companies see no current use of agentic commerce in their business.