Pipedrive vs Shape Software

Pipedrive launches Nova to turn sales meetings into CRM intelligence

Pipedrive announced the general availability of Nova, an AI meeting intelligence tool built directly into Pipedrive. Nova briefs salespeople before calls, records and transcribes conversations, and drafts CRM updates afterward.

Pipedrive Report: Professionals Want AI as Partner

Pipedrive published a survey of 1,000 professionals titled “AI and humanity at work: How professionals are balancing efficiency and human connection.” The report finds a growing split between frequent AI users and resisters: nearly 40% of respondents use AI daily (23.2% multiple times per day), while over 76% of non-users are unlikely to adopt AI within 12 months. Respondents use AI primarily for research, writing/editing and brainstorming rather than automation, and most say personal experience, relationships and judgment—not technology—drive professional success. Pipedrive’s Chief Product and Technology Officer, Joe Futty, highlights trust and human-like output as key to future adoption.

• Pipedrive released a report based on a survey of 1,000 professionals titled “AI and humanity at work: How professionals are balancing efficiency and human connection.”
• Nearly 40% of surveyed professionals use AI tools daily; 23.2% use them multiple times a day.
• Daily AI use rises to 50.2% among full-time employees and nearly 58% among students.

Pipedrive MCP Connector is now available in Claude’s official marketplace

Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced today that its Model Context Protocol (MCP) Connector is now available directly in Claude’s official connector marketplace. Sales teams can connect Pipedrive to Claude in a few clicks, without manually configuring an MCP server URL.