Pimcore vs PUMA

UK Investor Tenzing Acquires Majority Stake in Austrian MarTech Pimcore

UK-based technology investor Tenzing has acquired a majority stake in Salzburg-based data management software provider Pimcore. Pimcore, founded in 2009, operates an open-core platform that unifies product, customer, and digital asset data into a single source of truth, serving over 400 enterprise clients globally. The company was previously backed by Munich-based Nordwind Growth, which led a $12 million Series B in 2022 and held approximately a 73% stake. Pimcore's founders, Dietmar Rietsch and Matthias Blauth, will remain on board as co-CEOs to guide international expansion and target potential acquisitions, positioning clean data as a crucial baseline for enterprise AI applications. The acquisition is Tenzing's second deal in the DACH region and is currently pending antitrust regulatory clearance.

• UK tech investor Tenzing is acquiring a majority stake in Salzburg-based Pimcore.
• Previous majority shareholder Nordwind Growth led a $12 million Series B in Pimcore in 2022 and held a 73% stake.
• Pimcore transitioned from an open-source community model to an open-core approach, driving organic growth.

We built the layer enterprise AI is about to crash into. Now we scale it.

Today Nordwind Growth announced an agreement to sell its majority stake in Pimcore to Tenzing, a London-based investor in European B2B software. The transaction remains subject to antitrust approvals.

PUMA CCO Matthias Baeumer to step down from Management Board

PUMA announces that Chief Commercial Officer Matthias Baeumer will step down from the Management Board, effective as of the announcement date. This is a significant executive leadership change.

PUMA appoints Steve Cecchini to lead global Sports Marketing

PUMA has appointed Steve Cecchini to lead global Sports Marketing, as announced on the newsroom page. This follows the departure of Johan Adamsson, VP Global Sports Marketing & Sports Licensing.

Tom Noble builds wine brand in public, crowdsources opinions

British entrepreneur Tom Noble, previously behind viral coffee chain Flat White or F*ck Off, is now building Chateaunoble, a wine brand, publicly on LinkedIn and Instagram. After the coffee venture's financial struggles, he pivoted to wine, sourcing 150 bottles for £4,600. He uses social media for market research, adjusting strategy based on follower feedback. Noble aims to leverage his growing creator profile to drive sales, with plans for a podcast and even an airline idea. His approach highlights the blurred line between content creation and real business, emphasizing that views don't equal revenue.

• Tom Noble founded Chateaunoble, a wine brand, after the coffee venture Flat White or F*ck Off made £5,500 against £27,000 costs.
• He spent £4,600 to acquire 150 bottles of wine, with potential revenue of around £7,000.
• Noble reached 46,000 Instagram followers and 30 million views for Flat White or F*ck Off.