Pernod Ricard vs William Grant & Sons

Longer Holiday Season, Thriftier Consumers Ahead

An ADWEEK House panel co-hosted with Ibotta discussed how data-driven media spend can help brands adapt to changing shopping behaviors during the holiday season. Chris Dungan, VP of client partnerships at Ibotta, and Krystle Rocci, integrated strategy director at Pernod Ricard, highlighted that consumers are shopping earlier and elongating their purchasing period. Ibotta's first-party data enables Pernod to measure and attribute the success of promotions, helping to intercept consumers in their decision path. The panel emphasized the importance of moving beyond impressions to target the right moments and mindset. Promotions are effective for attracting new or lapsed buyers, but fostering repeat purchases and exploring the full brand portfolio are key loyalty tests. The discussion underscored the value of first-party data and strategic promotions in driving incremental sales and collective brand equity.

• Ibotta first-party data helps Pernod Ricard measure and attribute promotion success.
• Consumers are elongating their holiday purchasing period, shopping earlier than usual.
• Chris Dungan (Ibotta) and Krystle Rocci (Pernod Ricard) participated in an ADWEEK House panel.

Ballantine's marketing lead on culture and authenticity

In an interview with The Drum, Marnie Corrigan, Global Brand Director for Culture, Content & Partnerships at Ballantine's, discusses the brand's marketing strategy. Key topics include the importance of cultural relevance, the recent long-term global partnership with music platform COLORSxSTUDIOS, and the launch of a new 'True Music' era. Corrigan emphasizes that marketers must immerse themselves in the channels where consumers spend time, rather than learning culture from the sidelines. She also shares insights on balancing digital innovation with tradition, the role of AI in marketing, and the need for creative risk-taking. The partnership kicked off with a free event in Madrid featuring artists CA7RIEL and Paco Amoroso, reflecting the brand's commitment to authenticity and removing barriers between artists and fans.

• Ballantine's announced a new long-term global partnership with COLORSxSTUDIOS.
• The partnership was launched with a free event in Madrid featuring artists CA7RIEL and Paco Amoroso.
• Research with nearly 10,000 music fans showed that 9 in 10 fans see authenticity as the most important factor in connecting with an artist.

Pernod Ricard Files 2025/26 Universal Registration Document and Announces Q1 FY27 Sales Event

Pernod Ricard has filed its 2025/26 Universal Registration Document (16/09/2026) and announced an upcoming Q1 FY27 Sales event on 15 October 2026. The media page also lists the FY26 Full-year Sales and Results press release (27/08/2026) and an invitation article (18/08/2026).