OVHcloud vs Virtasant

Adtech AI Infrastructure Costs Challenge Profitability

This article explores the financial and operational challenges that AI adoption brings to adtech infrastructure. It argues that as AI workloads move from experimentation to production, the associated compute, storage, and network costs become significant and can erode product margins. The piece emphasizes the need for adtech companies to optimize infrastructure economics, match resources to workloads, and consider data residency requirements. It highlights the tension between model sophistication and real-time performance, and the importance of architectural flexibility. The author, Jeffrey Gregor from OVHcloud, positions infrastructure strategy as a key competitive differentiator in the next phase of adtech, where the ability to run AI efficiently and economically at scale matters more than access to AI itself.

• IDC predicts that by 2030, autonomous AI agents will manage a significant share of enterprise advertising operations.
• The article is authored by Jeffrey Gregor, General Manager at OVHcloud US.
• OVHcloud is a global cloud provider and subsidiary of OVH Group SAS.

Import Leased /24 into OVHcloud via BYOIP

A technical how-to explaining how to import a leased IPv4 /24 block into OVHcloud using BYOIP (Bring Your Own IP) to avoid OVHcloud's per-IP rental fee. The author compares OVHcloud's $2.39/month per IP charge (about $612/month for a /24) with leasing a clean /24 (cited from IPbnb at ~ $79/month) and describes the requirements (supported RIRs, prefix size, clean/unannounced status, WHOIS allocation), the setup steps (publish a route object with OVH's ASN, prove control via a token in the inetnum WHOIS record, order in OVH Control Panel, assign to service to announce), and operational gotchas (region selection, WHOIS/rDNS delegation, withdraw previous announcements, anti-DDoS included). The post highlights that leased blocks can be used with BYOIP if proper authorization and routing/ROA objects are in place.

• OVHcloud charges $2.39 per additional IP per month, which totals about $612/month for a /24 (256 addresses × $2.39).
• BYOIP (Bring Your Own IP) lets OVHcloud announce IP space you control so OVH does not bill per-IP rental for imported space.
• Supported RIRs for OVHcloud BYOIP are ARIN, RIPE, and APNIC; minimum block size is /24 and maximum is /19 (delivered as /24s).

Virtasant Publishes New Blog Articles on FinOps X 2026 Trends and AI Skills Gap

Virtasant added two new blog articles: 'FinOps X 2026: 5 Trends Practitioners Must Key Into' (published September 14, 2026) and 'A 7-Step Guide for Bridging the AI Skills Gap' (published September 11, 2026). The latter was previously published in February 2026 and appears to have been re-published or updated.