ONVF

Advertiser / Brand

On vs VF Corporation

Structured technology and market comparison · 2026

Direct Feature Comparison

On · vs · VF Corporation
Market Cluster / Sector
OnAdvertiser / Brand
VF CorporationAdvertiser / Brand
Platform Focus
On

Public Swiss performance footwear and apparel brand.

VF Corporation

Public owner of apparel, footwear and accessories brands.

Company Size
On>5,000 employees
VF Corporation>5,000 employees
Headquarters
OnCH
VF CorporationUS
Year Founded
On2010
VF Corporation1899

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Comparison Analysis

What is the main difference between On and VF Corporation?

When comparing On and VF Corporation, both platforms operate within the Advertiser / Brand ecosystem. On is positioned as Public Swiss performance footwear and apparel brand, whereas VF Corporation focuses on Public owner of apparel, footwear and accessories brands. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to On and VF Corporation?

When evaluating On and VF Corporation, enterprise buyers also consider other platforms in Advertiser / Brand. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of On and VF Corporation compare?

On is headquartered in CH (founded in 2010) with >5,000 employees. VF Corporation is based in US (founded in 1899) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: On vs VF Corporation

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

ON

On

Recent Signals

  • ·SEC APIfinancials

    6-K Financial Filing Analysis for On (2026-09-22)

    On Holding AG submitted a Form 6-K furnishing a press release regarding its Investor Day meeting. In the furnished Exhibit 99.1, the company announced its new Three-Year Financial Outlook to institutional investors and market participants. The report was formally executed by Chief Financial Officer Frank Sluis on September 22, 2026.

    • On Holding AG furnished Exhibit 99.1 announcing its Three-Year Financial Outlook presented at its Investor Day.
    • The Form 6-K filing was formally signed by Chief Financial Officer Frank Sluis on September 22, 2026.
  • ·Retail DiveBrand & Marketing

    On signs Mbappé as it preps soccer entry

    Swiss sportswear brand On has officially entered the soccer market by signing French superstar Kylian Mbappé as its newest brand ambassador. Mbappé, captain of the French national team and Real Madrid striker, will collaborate with product developers to test and refine future football footwear and apparel, marking a shift from traditional endorsements. The announcement coincided with Thierry Henry's appointment as Director of Football and the expansion of Swiss national player Sydney Schertenleib's role to include product development. On plans to leverage its LightSpray technology for football products, representing its largest step beyond running. Analysts view this as a strong start but caution about challenges competing with Nike and Adidas, citing performance credibility and low margins on cleats.

    • On signed Kylian Mbappé as brand ambassador for its football division; financial terms and duration were not disclosed.
    • Mbappé will work with product developers to test and refine football footwear and apparel.
    • Thierry Henry was appointed Director of Football, a new role at On.
  • ·On Discovered

    On to Host Investor Day on Tuesday, September 22, 2026

    On announced it will host an Investor Day on September 22, 2026. The announcement was added to the newsroom on September 8, 2026.

VF

VF Corporation

Recent Signals

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for VF Corporation (2026-07-29)

    VF Corporation reported its Q1 Fiscal 2027 financial results for the quarter ended June 27, 2026, generating revenue of $1.67 billion, down 5.2% year-over-year. The top-line decline was primarily driven by the divestiture of the Dickies brand in November 2025 (a 6% headwind) and continued softness in the Active segment (down 5% to $667.3 million), partially offset by 5% revenue growth in the Outdoor segment ($857.0 million) led by The North Face and Timberland. Gross margin expanded 100 basis points year-over-year to 54.9%, supported by price discipline, lower product costs, favorable mix, and the absence of lower-margin Dickies operations. Operating loss narrowed to $83.1 million from $86.6 million in the prior-year period, while net loss improved to $97.2 million ($0.25 per diluted share) from $116.4 million ($0.30 per share), supported by a $16.5 million reduction in net interest expense following debt repayments and lower transformation expenses under the Reinvent program.

    • Q1 FY27 consolidated revenue reached $1,669.4 million, down 5.2% year-over-year, reflecting a 6% drag from the Dickies divestiture, while Outdoor segment revenue grew 5.5% to $857.0 million.
    • Gross margin improved 100 bps to 54.9%, and consolidated net loss narrowed to $97.2 million ($0.25 per share) compared to a loss of $116.4 million ($0.30 per share) in Q1 FY26.
    • The company received $49.0 million in cash during the quarter related to invalid IEEPA tariff refunds, holding an outstanding refund receivable of $100.8 million as of June 27, 2026.
  • ·VF Corporation

    VF Corporation News Roundup: FY26 ESG Report, Q1 FY27 Results, and Brand Collaborations

    VF Corporation's news page features several new announcements, including the release of its FY26 Environmental & Social Responsibility Report (Sep 23, 2026), Q1 FY27 results delivered ahead of guidance (Jul 29, 2026), and brand collaborations such as Timberland x Jacquemus and Vans x Netflix.

  • ·VF Corporation

    VF Corporation News Page Update

    The news page now features a new featured story about The North Face's Fifth Ave flagship store with VF CEO Bracken Darrell, and includes recent press releases about Q1 FY2027 results, earnings dates, and the completion of the Dickies sale.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners On and VF Corporation share across the market ecosystem.