Advertiser / Brand · vs · Advertiser / Brand · Direct-to-Consumer (D2C) Brand
On vs Under Armour
Structured technology and market comparison · 2026
Direct Feature Comparison
On · vs · Under ArmourPublic Swiss performance footwear and apparel brand.
Public sportswear brand selling apparel, footwear and accessories globally.
Analyze all overlapping signals and tech stacks for On and Under Armour
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Comparison Analysis
What is the main difference between On and Under Armour?
When comparing On and Under Armour, both platforms operate within the Advertiser / Brand ecosystem. On is positioned as Public Swiss performance footwear and apparel brand, whereas Under Armour focuses on Public sportswear brand selling apparel, footwear and accessories globally. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to On and Under Armour?
When evaluating On and Under Armour, enterprise buyers also consider other platforms in Advertiser / Brand. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of On and Under Armour compare?
On is headquartered in Switzerland (founded in 2010) with >5,000 employees. Under Armour is based in United States (founded in 1996) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: On vs Under Armour
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
On
Recent Signals
- ·SEC APIfinancials
6-K Financial Filing Analysis for On (2026-09-22)
On Holding AG submitted a Form 6-K furnishing a press release regarding its Investor Day meeting. In the furnished Exhibit 99.1, the company announced its new Three-Year Financial Outlook to institutional investors and market participants. The report was formally executed by Chief Financial Officer Frank Sluis on September 22, 2026.
- On Holding AG furnished Exhibit 99.1 announcing its Three-Year Financial Outlook presented at its Investor Day.
- The Form 6-K filing was formally signed by Chief Financial Officer Frank Sluis on September 22, 2026.
- ·Retail DiveBrand & Marketing
On signs Mbappé as it preps soccer entry
Swiss sportswear brand On has officially entered the soccer market by signing French superstar Kylian Mbappé as its newest brand ambassador. Mbappé, captain of the French national team and Real Madrid striker, will collaborate with product developers to test and refine future football footwear and apparel, marking a shift from traditional endorsements. The announcement coincided with Thierry Henry's appointment as Director of Football and the expansion of Swiss national player Sydney Schertenleib's role to include product development. On plans to leverage its LightSpray technology for football products, representing its largest step beyond running. Analysts view this as a strong start but caution about challenges competing with Nike and Adidas, citing performance credibility and low margins on cleats.
- On signed Kylian Mbappé as brand ambassador for its football division; financial terms and duration were not disclosed.
- Mbappé will work with product developers to test and refine football footwear and apparel.
- Thierry Henry was appointed Director of Football, a new role at On.
- ·On Discovered
On to Host Investor Day on Tuesday, September 22, 2026
On announced it will host an Investor Day on September 22, 2026. The announcement was added to the newsroom on September 8, 2026.
Under Armour
Recent Signals
- ·Under Armour
Sharon Lokedi Captures Seventh Abbott World Marathon Major Podium in Chicago
Under Armour athlete Sharon Lokedi achieved a second-place finish at the 2026 Chicago Marathon, recording a new personal best time of 2:14:07. The race marked Lokedi's seventh career podium finish across the Abbott World Marathon Majors circuit. During the event, Lokedi competed in an exclusive edition of the UA Velociti Elite 3 racing shoes alongside Under Armour's Global Pro Runner Kit.
- Sharon Lokedi finished second at the 2026 Chicago Marathon on October 11, 2026, setting a personal best of 2:14:07.
- This achievement marks Lokedi's seventh career podium finish in the Abbott World Marathon Majors series, following prior victories in New York City and Boston.
- Lokedi competed wearing an exclusive edition of Under Armour's UA Velociti Elite 3 racing shoe and the Global Pro Runner Kit featuring HeatGear technology.
- ·SEC APIfinancials
8-K Financial Filing Analysis for Under Armour (2026-08-27)
Under Armour, Inc. reported the results of its Annual Meeting of Stockholders held on August 26, 2026. Stockholders voted in favor of all four management proposals: electing 11 directors to serve until the next annual meeting, approving executive compensation on a non-binding advisory basis ('Say-on-Pay'), approving the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan to expand Class C share reserves, and ratifying PricewaterhouseCoopers LLP as the independent auditor for the fiscal year ending March 31, 2027.
- All 11 director nominees were re-elected, including founder Kevin A. Plank and Douglas E. Coltharp.
- Stockholders approved the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan with 441,500,764 votes in favor, increasing Class C shares reserved for equity compensation.
- PricewaterhouseCoopers LLP was ratified as the independent auditor for FY2027 with over 473.4 million votes in favor.
- ·Retail DiveBrand partnerships / Ambassadorships
Under Armour ends Project Rock partnership
Under Armour has ended its decade-long partnership with Dwayne “The Rock” Johnson’s training brand Project Rock, calling the relationship a “natural conclusion.” Project Rock, founded in 2017, will continue to be sold through October as it pursues independent product, storytelling and experience initiatives. The move follows Under Armour’s recent split with Steph Curry and comes amid a broader marketing reset in which the company is rebalancing marketing spend and shifting to new ambassadorships such as François Arnaud and K-pop group BoyNextDoor.
- Under Armour ended its partnership with Dwayne “The Rock” Johnson’s Project Rock after roughly a decade.
- Project Rock was founded in 2017 and developed footwear, apparel and accessories through its relationship with Under Armour.
- Under Armour said the partnership reached a “natural conclusion” and will continue to sell Project Rock through October.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners On and Under Armour share across the market ecosystem.
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