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Reddit founder Steve Huffman, entrepreneur Ann-Katrin Schmitz, tech investor Pip Klöckner: These are the first OMR27 speakers

Reddit founder and CEO Steve Huffman, social media expert and entrepreneur Ann-Katrin Schmitz, as well as tech investor and podcaster Philipp Klöckner are coming to the OMR Festival 2027.

AI Compute Costs Driving SaaS Pricing Model Shifts

A joint study by hy Consulting Group, OMR Reviews, and Appinio, based on 4,400 software profiles, 153 surveys, and 23 expert interviews, reveals that AI compute costs are fundamentally reshaping software pricing. 80% of SaaS and AI companies plan to change their pricing models within a year. AI-native companies command a 21.2x revenue multiple versus 5.5x for traditional SaaS. Pricing is shifting towards hybrid and usage-based models, with 63% expecting hybrid to become most relevant within two years. Per-seat pricing is losing ground, though 40% still use it as primary, while outcome-based models rise. The report also highlights AI's growing role in discovery: 85% of brand mentions in AI answers come from external domains, 41% see LLM-based search as the biggest change, and AI Overviews reduce top-result click-through from 27% to 11%. Companies must adapt strategies for machine readability and transparent pricing as AI influences purchasing decisions.

• 80% of SaaS and AI companies plan to change pricing models within 12 months.
• AI-native software commands a 21.2x revenue multiple vs. 5.5x for legacy SaaS.
• 63% expect hybrid billing to become most relevant within two years.

OMR and manager magazin Realign Finance Partnership

OMR and manager magazin are restructuring their joint finance offering: the jointly operated Finance Forward brand will be folded into each publisher’s individual products from mid‑August 2026. From 19 August 2026, recipients of the FFWD newsletter will receive the new "manager magazin Finance Briefing," where the former Finance Forward editorial team will continue to publish investigative finance reporting. OMR will consolidate finance coverage within its existing Finance Journey and continue to link finance topics with digitalization, AI, marketing and entrepreneurship. The two publishers will maintain their collaboration at the OMR Festival, including the annual Executive Dinner side event.

• OMR and manager magazin will discontinue the jointly operated Finance Forward brand and integrate it into their respective offerings from mid‑August 2026.
• From 19 August 2026, all recipients of the FFWD newsletter will receive the new "manager magazin Finance Briefing."
• The editorial team behind Finance Forward will continue to publish key investigative research and industry news (Fintech, banks, private equity, crypto, family offices) in the manager magazin Finance Briefing.

Previews for 3 Cents: Google Cuts AI Video Costs

Google has released Gemini Omni 1.1 Flash, an updated model version that brings features for higher-quality AI video production — including scene expansion, frame control, longer reference usage, and 4K upscaling. The update is accessible via the Gemini API, Agent Platform API, Google AI Studio and Google Flow (for Ultra/Plus/Pro users). Google also introduced significantly lower preview pricing: generating 360p previews costs $0.03 per second, with higher rates for 720p ($0.10/s), 1080p ($0.15/s) and 4K ($0.30/s). Gemini Omni 1.1 Flash supports using up to ten seconds of preceding context, reference clips up to three seconds, and can extend videos in ten-second steps up to 40 seconds, aimed at creators, marketers and developers.

• Google launched Gemini Omni 1.1 Flash with improvements including scene expansion, frame control, longer video references and 4K upscaling.
• Gemini Omni 1.1 Flash is available via the Gemini API, Agent Platform API, Google AI Studio and Google Flow (accessible to Ultra/Plus/Pro users).
• Preview pricing: 360p costs $0.03 per second; 720p $0.10 per second; 1080p $0.15 per second; 4K $0.30 per second.

Instagram adds desktop scheduling for Posts and Reels

Instagram is rolling out a desktop scheduling feature on Instagram.com that allows creators to plan Posts and Reels up to 30 days in advance without switching to the Meta Business Suite. The capability, which appeared for some accounts and was demonstrated by social-media expert Jonah Manzano, follows a March 2026 change that made in-app scheduling available to all public accounts (previously limited to Business and Creator accounts). Stories still cannot be scheduled on Instagram.com or in-app and require the Meta Business Suite or third-party tools such as Hootsuite. The article was published on OnlineMarketing.de by Larissa Ceccio on 2026-08-26.

• Instagram is showing a scheduled content area on Instagram.com that lets users plan and manage Posts and Reels from the desktop.
• Contents can be scheduled in the browser up to 30 days in advance according to Instagram.
• Since March 2026, in-app scheduling has been available to all public accounts, not only Business and Creator accounts.

Google Trends adds Explore Maps and regional breakdowns

Google is rolling out two new features for Google Trends: interactive Explore Maps and regional breakdowns. Explore Maps visualize trending topics geographically, while regional breakdowns provide more detailed views of how search interest differs across locations. The update follows recent enhancements to Google Trends — including a Gemini integration available in Germany and the ability to compare up to eight search terms — and is being rolled out gradually, so not all users have access yet. The changes are positioned to help SEO, GEO, content marketing, and social teams detect and contextualize local search trends more quickly.

• Google is rolling out Explore Maps and regional breakdowns for Google Trends.
• Explore Maps provide interactive geographic visualizations of trending topics; regional breakdowns show geographic distribution of search interest.
• Gemini integration for Google Trends has been available in Germany since April (per the article).