North Melbourne Football Club vs Premier League

North Melbourne parts ways with Alastair Clarkson

The North Melbourne Football Club has decided to part ways with senior coach Alastair Clarkson.

World Cup Buzz Isn’t Shifting Premier League Ad Spend

Digiday’s Future of Marketing briefing reports that despite 128 million viewers tuning into Fox’s FIFA World Cup coverage and Fox seeing a 28% revenue uplift to $4.2 billion in its latest quarter, advertisers are not materially redirecting spend toward Premier League or club-soccer broadcast and streaming coverage. Industry sources, including Jim McNamara of media agency Canvas, say soccer ad spending has been steady with no major uptick. The piece is authored by Sam Bradley and was published on August 28, 2026.

• Some 128 million viewers tuned into Fox’s FIFA World Cup coverage in summer 2026.
• Fox’s revenue rose 28% to $4.2 billion in its latest quarterly earnings (reported source: The Guardian).
• Media agency Canvas’s Jim McNamara said there has not been a significant increase in soccer advertising spend; it has been steady.

Coca‑Cola names Central Cee for Premier League campaign

Coca‑Cola has launched a new Premier League advertising campaign starring rapper Central Cee. The two‑minute hero film, directed by Keane Pearce‑Shaw and produced by Riff Raff, centers on the strapline “Taste Every Second” and features an original Central Cee track, “The Team,” produced by P‑rallel and released via Live Yours (Columbia Records) and Coca‑Cola’s Real Thing Records. Creative agency work was led by WPP Open X (VML) with supporting agencies including Ogilvy and M&C Saatchi Sport & Entertainment. The campaign will run across TikTok, Instagram, YouTube and Facebook, plus OOH/DOOH, creator partnerships, retail activations and limited‑edition packs tied to the Coca‑Cola app.

• Coca‑Cola launched a Premier League campaign featuring rapper Central Cee as the face of the work.
• The two‑minute hero film was directed by Keane Pearce‑Shaw and produced through production company Riff Raff.
• Creative agency: WPP Open X, led by VML; supporting agencies include Ogilvy, WPP Production, WPP Media and M&C Saatchi Sport & Entertainment.

Premier League Launches US 'It's All Here' Campaign

The Premier League has launched a new "It's All Here" marketing campaign aimed at U.S. audiences to build on interest from the recent World Cup and promote the 2026–27 season. The season begins August 21 with Arsenal among the 20 teams competing. The league hopes to leverage star players, including Erling Haaland, and tournament storylines to attract everyday American soccer viewers.

• The Premier League debuted a new "It's All Here" campaign for the 2026–27 season targeting U.S. audiences.
• The 2026–27 Premier League season kicks off on Friday, August 21.
• Arsenal is among the 20 teams referenced as the season opens.