Newsweek vs Vox Media

Podcast: The Hardest KPI in Political Advertising

An AdExchanger Talks podcast episode features Mark Jablonowski, CEO of DSPolitical, discussing the unique challenges of measuring political advertising where the primary KPI is an election outcome decided by secret ballot. DSPolitical, which positions itself as a “meta DSP,” combines offline voter data, privacy-compliant audience modeling, multi-bidder activation and unified reporting. Jablonowski notes that Connected TV is a growing channel for political spend but is often bought with a broadcast mindset rather than using CTV’s targeting and measurement capabilities. He also highlights political advertisers’ advanced CRM and voter-file practices and expresses greater concern about organically spreading disinformation than AI deepfakes.

• Mark Jablonowski is the CEO of DSPolitical.
• DSPolitical describes itself as a “meta DSP” and onboards offline voter data to build privacy-compliant audience segments.
• DSPolitical activates audiences through multiple bidders and consolidates results into a single reporting layer.

Newsweek Traffic Falls 75%; Revenue Nears $100M

Newsweek experienced a nearly 75% decline in readership year-over-year, but CEO Dev Pragad says the company is on pace to surpass $100 million in revenue for the first time in its 93-year history. Publishing revenue is expected to decline 20–25% this year, but newly built businesses—internally called Nexus (B2B: rankings and events) and Adprime (a healthcare-focused DSP acquired in June 2025)—have grown quickly enough to offset that drop. Adprime is projected to more than triple revenue from $14.8M to north of $40M and could account for roughly 40% of company revenue. Newsweek forecasts at least 10% revenue growth in 2026 (up from ~3% in 2025), is expanding non-programmatic video and events revenue, and maintains a free newsletter audience just under 2 million. The company remains cautious about future search-distribution risks from Google’s AI-generated results.

• Newsweek’s site traffic declined nearly 75% in a single year.
• Newsweek is on pace to surpass $100 million in annual revenue for the first time.
• Publishing division revenue is expected to decline 20%–25% this year, per CEO Dev Pragad.

Global Marketing Influencer Seth Matlins and Vox Media Announce The Create or Destroy Sessions

Inaugural business and growth leaders summit takes place October 26-28 in Napa Valley.

'How I Built This' Partners with Vox Media for Ambitious New Chapter

Creator and host Guy Raz acquires full ownership of the iconic entrepreneurship franchise and partners with Vox Media to lead expansion into video, live events, and more.

Vox Media Announces New Podcast Launches and Live Tours

Vox Media's news page has been updated with several new press releases, including the launch of the Criminal live show 'Don't Worry' across 13 cities, the second annual Pivot national tour, the new 'Happy Hour With Ina Garten' weekly show, and the 'Monday Music Club' podcast with Will Anderson.