New Balance vs StockX

New Balance Awarded Contract to Provide the U.S. Military with American-Made Athletic Footwear

New Balance has been awarded a contract to provide the U.S. military with American-made athletic footwear, announced on 18 Sep 2026.

New Balance sues Decathlon over Kiprun logo

New Balance has filed a trademark infringement lawsuit against Decathlon in the United States, alleging that the logo on the Kiprun running shoes too closely resembles its distinctive 'N' emblem. The case, filed in Massachusetts federal court, targets Decathlon America and argues that consumers may confuse the Kiprun symbol with the New Balance brand. New Balance claims the 'N' has been used since the 1970s and is seeking an injunction against the use of the disputed logo as well as financial damages. The amount of damages has not been specified. The lawsuit, case number 1:26-cv-14235, follows previous trademark disputes involving New Balance's 'N' logo, including cases against Michael Kors and Nautica, and a 2017 ruling in China awarding $1.5 million.

• New Balance filed a trademark infringement lawsuit against Decathlon in the U.S. over the Kiprun shoe logo.
• The lawsuit is filed at the U.S. District Court for the District of Massachusetts under case number 1:26-cv-14235.
• New Balance alleges the Kiprun logo, a mirrored 'K', is too similar to its 'N' symbol used since the 1970s.

New Balance Welcomes Ayo Edebiri to its Family of Ambassadors

New Balance announced that Ayo Edebiri has joined its family of ambassadors. The announcement was made on September 9, 2026.

StockX: Saucony, Vans and Supreme Lead Resale Growth

StockX's mid‑year market report (Jan–Jun 2026 vs. prior year) highlights major shifts in the resale market for sneakers, streetwear, accessories and trading cards. Saucony (+239%) and Vans (+238%) led sneaker growth, with Vans' average resale price rising from $102 to $180 and price premium jumping from 12% to 69%. Jordan showed a modest recovery (+6%). In apparel, Adidas saw a 687% sales increase driven by football products while Godspeed was the fastest‑growing clothing brand (+1,603%). Accessories growth was led by watchmakers (Timex +260%, Swatch +128%). Trading card prices climbed sharply (e.g., Pokémon +34%, Disney Lorcana +444%). StockX also launched a used‑goods marketplace, StockX Listings (live from June 24), which recorded thousands of sales of ~3,000 products from ~200 brands in its first weeks.

• StockX market report compares global platform sales from January–June 2026 with the same period in 2025.
• Saucony sales increased 239% in H1 2026 on StockX, becoming the fastest‑growing sneaker brand on the platform.
• Vans grew 238% with average resale price rising from $102 to $180 and price premium increasing from 12% to 69%.

StockX launches used and vintage listings

StockX introduced 'StockX Listings', a feature that adds used sneakers and vintage apparel to its marketplace. The listing flow leverages AI photo analysis, proprietary market data and pricing guidance to help sellers list quickly; sellers will initially keep all sales revenue. StockX Listings has launched for a curated seller group and is available to all U.S. buyers on iOS, with Android, a full U.S. seller rollout and global expansion planned. The feature includes optional product verification, grouped product pages, and market-data visibility for used and new pricing. StockX positions the launch as part of broader product expansion including forthcoming StockX Live, while competing marketplaces such as eBay (and its Depop acquisition) are also enhancing resale tools.

• StockX launched 'StockX Listings' to integrate used sneakers and vintage apparel into its marketplace (announced June 24, 2026).
• StockX Listings uses AI photo analysis, proprietary data and pricing guidance to speed seller listings; sellers will initially keep all sales revenue.
• The feature is live for a curated group of sellers and all U.S. buyers on iOS; Android support, a full U.S. seller rollout in coming months, and a later global rollout are planned.