New Balance vs Newell Brands

New Balance Awarded Contract to Provide the U.S. Military with American-Made Athletic Footwear

New Balance has been awarded a contract to provide the U.S. military with American-made athletic footwear, announced on 18 Sep 2026.

New Balance sues Decathlon over Kiprun logo

New Balance has filed a trademark infringement lawsuit against Decathlon in the United States, alleging that the logo on the Kiprun running shoes too closely resembles its distinctive 'N' emblem. The case, filed in Massachusetts federal court, targets Decathlon America and argues that consumers may confuse the Kiprun symbol with the New Balance brand. New Balance claims the 'N' has been used since the 1970s and is seeking an injunction against the use of the disputed logo as well as financial damages. The amount of damages has not been specified. The lawsuit, case number 1:26-cv-14235, follows previous trademark disputes involving New Balance's 'N' logo, including cases against Michael Kors and Nautica, and a 2017 ruling in China awarding $1.5 million.

• New Balance filed a trademark infringement lawsuit against Decathlon in the U.S. over the Kiprun shoe logo.
• The lawsuit is filed at the U.S. District Court for the District of Massachusetts under case number 1:26-cv-14235.
• New Balance alleges the Kiprun logo, a mirrored 'K', is too similar to its 'N' symbol used since the 1970s.

New Balance Welcomes Ayo Edebiri to its Family of Ambassadors

New Balance announced that Ayo Edebiri has joined its family of ambassadors. The announcement was made on September 9, 2026.

Newell Brands Opens Atlanta Design Center to Accelerate Brand Building Through Consumer-Led Design and Innovation

Newell Brands announced the opening of its Atlanta Design Center, a major corporate initiative to accelerate brand building through consumer-led design and innovation. Additionally, the company announced a partnership between Crock-Pot and Valspar, a correction to a prior Crock-Pot release, a webcast of a fireside chat at the Barclays Global Consumer Conference, a Sharpie partnership with Jeremiyah Love, and a new EXPO XL Marker product launch.

Coleman Turns Fake AI Product into Marketing Win

At ADWEEK's Brandweek event, Jimmy Jia, global VP of outdoor and beverage at Newell Brands (parent of Coleman), revealed how the brand responded to an AI-generated fake ad for a 200-foot lazy river pool claimed to be sold at Costco for $999. The viral post presented a challenge in addressing consumer misinformation. Jia's team devised a campaign to clarify that the product was fake, leveraging the situation as a marketing opportunity. The article highlights the growing issue of brands responding to AI-generated content and the strategic approach taken by Coleman.

• An AI-generated ad for a fake Coleman lazy river pool went viral in June.
• The fake product was alleged to cost $999 at Costco.
• Jimmy Jia is global VP of outdoor and beverage at Newell Brands.

8-K Financial Filing Analysis for Newell Brands (2026-08-19)

Newell Brands Inc. completed a private offering of $600 million aggregate principal amount of 6.250% senior unsecured notes due 2031. The proceeds will be strategically deployed to fully redeem its higher-interest 6.375% senior notes due 2027 at a redemption price of 101.530% of principal plus accrued interest on August 20, 2026. Any residual capital will cover transaction expenses and pay down outstanding borrowings under the company's five-year asset-based revolving credit facility. The transaction effectively extends Newell's debt maturity runway while modestly lowering coupon interest costs and bolstering balance sheet liquidity.

• Issued $600 million aggregate principal amount of 6.250% senior unsecured notes due 2031 in an exempt private offering.
• Proceeds will fully redeem existing 6.375% senior notes due 2027 at a redemption price of 101.530% of principal plus accrued interest on August 20, 2026.
• Excess proceeds are allocated to transaction fees and repaying outstanding borrowings under Newell's five-year asset-based revolving credit facility.