Seattle Kraken vs Golden State Valkyries

Fubo Adds Four NHL RSNs Ahead of Season

Fubo announced a distribution agreement with the NHL to add four regional sports networks (RSNs) to its lineup ahead of the 2026-27 hockey season. Subscribers in the markets of the Carolina Hurricanes, Columbus Blue Jackets, Minnesota Wild, and St. Louis Blues will be able to watch their local teams' games on Fubo. This brings Fubo's total to over 50 RSNs in its base package, complementing its extensive sports content. The move addresses recent shifts in sports rights ownership and gives hockey fans another way to watch their teams without cable.

• Fubo adds four NHL RSNs to its platform ahead of the 2026-27 season.
• The RSNs cover the Carolina Hurricanes, Columbus Blue Jackets, Minnesota Wild, and St. Louis Blues.
• Fubo now offers over 50 regional sports networks in its base package.

Adobe Partners with NHL as Official AI and Creative Partner

The National Hockey League (NHL) announced a partnership with Adobe, naming it the league's Official Creative, Marketing, and AI Partner. As part of the deal, Adobe will provide AI-powered technology to enhance fan experiences and engagement across the league's global footprint. The collaboration grants the league and all 32 teams access to Adobe CX Enterprise solutions, including Adobe GenStudio for personalized content creation, Adobe Experience Platform for real-time customer insights, and Adobe Express with generative AI capabilities for fans. The deal aims to leverage AI for personalized storytelling and fan creativity, aligning with the NHL's broader strategy to evolve fan connection. This marks a significant integration of AI in professional sports, focusing on fan engagement rather than on-ice strategy.

• NHL named Adobe as Official Creative, Marketing, and AI Partner.
• Deal provides AI technology to personalize fan experiences across NHL.com, app, social media, and digital advertising.
• All 32 NHL teams will have access to Adobe CX Enterprise solutions.

Golden State Valkyries' Jess Smith on winning sponsors

Golden State Valkyries president Jess Smith discusses the team's sponsorship strategy, emphasizing the blend of mission-driven growth and capital. The WNBA's newest team has become the first women's sports team to reach $100 million in annual revenue, with sponsorship income up 30% year-over-year. Smith highlights the importance of exclusivity, data-driven measurement, and partnerships like with Athleta, Sephora, and Iren, an AI storage company. The team leverages shared resources with the NBA's Warriors for insights and has partnered with talent agency The Team to measure community impact. Smith notes growing interest from non-traditional categories and the natural growth of the league, including additional games and increased ratings.

• Golden State Valkyries are the first women's sports team to reach $100 million in annual revenue.
• Sponsorship income increased 30% year-over-year.
• The team announced a partnership with Athleta, part of Gap.

Nneka Ogwumike Announces Retirement from the WNBA Following the 2026 Season

Nneka Ogwumike, WNBA champion, league MVP, 11-time All-Star and President of the Women’s National Basketball Players Association, announced her intent to retire from the WNBA at the conclusion of the 2026 season.

Brands Rally Around WNBA All-Star Weekend

The 2026 AT&T WNBA All-Star Game in Chicago is drawing significant brand participation, with 34 WNBA brand partners and licensees expected during All-Star Weekend. The immersive activation WNBA Live Presented by AWS returns for its fifth year at McCormick Place, offering fans player meet-and-greets, panel discussions, exclusive merchandise and interactive contests. The All-Star Game at the United Center will feature top players including Napheesa Collier, Caitlin Clark, Breanna Stewart, A’ja Wilson, Paige Bueckers and Angel Reese, while brands use the event for experiential and sponsorship activations.

• The 2026 AT&T WNBA All-Star Game is taking place at the United Center in Chicago.
• 34 WNBA brand partners and licensees will be present for All-Star Weekend.
• WNBA Live Presented by AWS returns for its fifth year at Chicago’s McCormick Place with immersive fan activations.