Migros vs REWE Group

IP-Suisse Launches Nature Documentary-Style Shopping Campaign

IP-Suisse, a Swiss agricultural label, has launched its new campaign 'The Nature of Shopping' (Die Natur des Einkaufs), depicting everyday supermarket purchases in the style of a nature documentary. The campaign centers on IP-Suisse's brand principles: animal welfare, biodiversity, and nature-based crop cultivation. It shifts the focus from the farm to the consumer's purchase decision in the supermarket. The films, created by Swiss agency Rosarot, use documentary-style narration to highlight the impact of choosing IP-Suisse products. Migros, a long-standing partner, supports the campaign by providing its products and stores as the campaign setting and also acts as a sender in an extension of the campaign with adapted endings and packshots.

• IP-Suisse launched the campaign 'Die Natur des Einkaufs' on September 11, 2026.
• The campaign was conceived and implemented by the creative agency Rosarot.
• The campaign films depict shopping situations in the style of a nature documentary.

Migros Files Complaint Over Aldi Price-Comparison Ads

Migros has filed a formal complaint and demanded the withdrawal of an Aldi price-comparison advertising campaign. According to Tages-Anzeiger reporting cited by persoenlich.com, Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen,” showing a receipt-style comparison that claimed a 32% saving versus Migros (CHF 88.55 vs CHF 59.34). Migros criticizes that the receipt was not fully printed and that customers must visit a website to see the itemised comparison. Aldi also ran a second ad comparing organic products with Coop, claiming a 31% saving; Coop declined detailed comment. Aldi says the advertising is lawful and meant to show the financial benefit of switching to Aldi Suisse.

• Migros filed a complaint demanding the withdrawal of an Aldi price-comparison advertising campaign.
• Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen.”
• The ad showed a receipt comparison claiming Migros total CHF 88.55 vs Aldi CHF 59.34 — a 32% saving.

Digitec Galaxus: A Partly Fictional Company Short Film

For its 25th anniversary Digitec Galaxus released a 15-minute short film titled “Unfiltered” that retells the company’s founding story while deliberately fictionalizing events. The film premiered at a company party in Zurich and was subsequently published on YouTube. It was written and directed by Jelena Vujovic and stars Jonathan Fiebig and Joël Schnabel in the roles of founders Florian Teuteberg and Oliver Herren; about 30 Digitec employees appear as extras. The article notes factual anchors — Digitec was founded in 2001 by Teuteberg, Oliver Herren and Marcel Dobler; Migros acquired a 30% stake in 2012 and later exercised an option to take 70% in 2015 — but emphasizes that parts of the film (including the ending) are fictionalized.

• Digitec Galaxus released a 15-minute short film called "Unfiltered" for its 25th anniversary and published it on YouTube.
• The film was written and directed by Jelena Vujovic and premiered at a company celebration in Zurich.
• Actors Jonathan Fiebig and Joël Schnabel portray founders Florian Teuteberg and Oliver Herren; about 30 Digitec employees appeared as extras.

REWE Group verlängert Vertrag von CFO Telerik Schischmanow vorzeitig bis 2032

Die REWE Group hat den Vertrag ihres CFO Telerik Schischmanow vorzeitig bis 2032 verlängert. Zudem kündigt das Unternehmen eine neue 'REWE Sofort-Lieferung' an, bei der Uber Eats, Wolt und Lieferando aus REWE-Märkten liefern, und ermöglicht einen Kölner Kulturfonds.

REWE Sofort-Lieferung: Uber Eats, Wolt und Lieferando liefern aus REWE Märkten

Pressemitteilung vom 15. September 2026: REWE Group startet die 'REWE Sofort-Lieferung' in Zusammenarbeit mit Uber Eats, Wolt und Lieferando, die aus REWE Märkten liefern.

REWE Opens Quick Commerce to Wolt, Uber Eats, Lieferando

REWE is expanding its quick commerce offering by partnering with multiple delivery platforms, including Wolt, Uber Eats, and Lieferando. Starting September 15, 2026, customers in Cologne, Frankfurt, Hamburg, and Jena can order from select REWE stores through these platforms for delivery within one hour. This multi-platform strategy complements REWE's stake in Flink, allowing the retailer to reach customers where they shop while leveraging its existing store network as fulfillment centers. The company plans to expand the service to more cities in 2026.

• REWE partnered with Wolt, Uber Eats, and Lieferando for quick commerce.
• Initial launches: Cologne (Wolt), Frankfurt (Uber Eats), Hamburg and Jena (Lieferando).
• REWE holds about a 20% stake in Flink.