Company Positioning
Microsoft is a diversified platform vendor combining proprietary software, Azure cloud infrastructure, and large audience assets. Whatagraph is a focused B2B SaaS provider for marketing reporting and dashboards. Overlap exists in analytics and reporting for enterprise marketing teams, but Microsoft targets broad IT, enterprise and platform buyers while Whatagraph targets agencies and marketing teams. Whatagraph's core differentiator is low-code, client-ready marketing reporting.
Product & Feature Comparison
Whatagraph provides turnkey cross-channel data connectors, templated dashboards, white-label reporting and automated client exports focused on marketing teams and agencies. Microsoft’s stack offers broader capabilities, data storage, transformation, advanced analytics, governance and scale across Azure, Power BI and Dynamics, supporting enterprise IT and analytics. Overlap is in visualization and reporting; Microsoft adds enterprise-grade data platform, security, and extensibility, while Whatagraph emphasizes rapid setup and client-ready templates.
Microsoft
Diversified software, cloud, advertising and gaming platform company.
Whatagraph
Marketing intelligence software for cross-channel reporting and dashboards.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Microsoft and Whatagraph share across the market ecosystem.