AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · Publisher & Media Owner
MediaAlpha vs QuinStreet
Structured technology and market comparison · 2026
Direct Feature Comparison
MediaAlpha · vs · QuinStreetInsurance-focused programmatic marketplace for leads, clicks and calls.
Performance marketing platform for high-intent customer acquisition.
Analyze all overlapping signals and tech stacks for MediaAlpha and QuinStreet
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between MediaAlpha and QuinStreet?
When comparing MediaAlpha and QuinStreet, both platforms operate within the Demand-Side Platform (DSP), Search, and Lead Generation Ads ecosystem. MediaAlpha is positioned as Insurance-focused programmatic marketplace for leads, clicks and calls, whereas QuinStreet focuses on Performance marketing platform for high-intent customer acquisition. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to MediaAlpha and QuinStreet?
When evaluating MediaAlpha and QuinStreet, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Search, and Lead Generation Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of MediaAlpha and QuinStreet compare?
MediaAlpha is headquartered in US (founded in 2011) with 50–200 employees. QuinStreet is based in US (founded in 1999) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: MediaAlpha vs QuinStreet
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
MediaAlpha
Recent Signals
- ·SEC APIfinancials
10-Q Financial Filing Analysis for MediaAlpha (2026-07-29)
MediaAlpha, Inc. reported its financial results for the second quarter and six months ended June 30, 2026. Q2 2026 revenue increased 25.9% year-over-year to $316.9 million (and six-month revenue reached $626.9 million, up 21.5% YoY), driven by robust customer acquisition spending by Property & Casualty (P&C) insurance carriers seeking market share gains amidst strong underwriting profitability. This growth was partially offset by a deliberate scale-back in the under-65 health insurance sub-vertical. The company achieved net income of $41.8 million in Q2 2026, compared to a net loss of $22.5 million in Q2 2025. Profitability was significantly boosted by a $37.7 million gain on the extinguishment/settlement of a portion of its Tax Receivables Agreement (TRA) liability with Insignia for $31.0 million, as well as the absence of prior-year FTC settlement charges ($33.0 million in Q2 2025). Adjusted EBITDA rose 19.5% YoY to $29.3 million.
- Q2 2026 revenue grew 25.9% year-over-year to $316.9 million, driven by a 35.9% increase in P&C insurance revenue to $308.8 million.
- Reported Q2 2026 net income of $41.8 million and Adjusted EBITDA of $29.3 million, aided by a $37.7 million pre-tax gain on the repurchase of Insignia's TRA liability.
- Refinanced credit facilities into a $150.0 million 2026 Term Loan and $60.0 million Revolving Credit Facility, while repurchasing $40.6 million of Class A common stock in the first half of 2026.
- ·SEC APIfinancials
8-K Financial Filing Analysis for MediaAlpha (2026-09-03)
MediaAlpha, Inc. announced the reappointment of Tigran Sinanyan as Chief Financial Officer and Treasurer, effective October 1, 2026, succeeding Patrick Thompson who is stepping down without operational or accounting disagreements. Sinanyan, who previously served as MediaAlpha's CFO from 2015 to 2021 and rejoined the company in July 2025 as Senior Vice President of Finance and Corporate Development, brings deep institutional knowledge back to the executive suite. Simultaneously, MediaAlpha issued an upward revision for its third-quarter 2026 financial guidance. The company now projects Q3 2026 Revenue, Contribution, and Adjusted EBITDA to land at or above the upper end of its previously issued guidance ranges from July 29, 2026, signaling sustained operational momentum in its customer acquisition marketplace.
- Tigran Sinanyan appointed CFO effective October 1, 2026, with an annual base salary of $475,000, a 2026 target bonus of $293,200 (70% of base salary from 2027), and an initial RSU award valued at $252,100 vesting over four years.
- Outgoing CFO Patrick Thompson will step down on October 1, 2026, remain employed through October 30, 2026, and provide consulting services through February 26, 2027, with continued vesting of scheduled RSUs.
- MediaAlpha raised its Q3 2026 financial outlook, guiding Revenue, Contribution, and Adjusted EBITDA to meet or exceed the high end of previous guidance ranges.
- ·SEC APIfinancials
8-K Financial Filing Analysis for MediaAlpha (2026-09-09)
MediaAlpha, Inc. entered into an Assignment, Assumption and Termination Agreement on September 9, 2026, to buy out the Tax Receivables Agreement (TRA) interest held by Parallaxes Mars, LLC, Parallaxes Mars II, LLC, and Parallaxes Mars III, LLC (collectively, PLX). Under the agreement, MediaAlpha acquired PLX's $22.7 million estimated TRA liability for $12.0 million in cash, capturing a 47% ($10.7 million) discount relative to its estimated June 30, 2026 valuation. Following the transaction, MediaAlpha's total remaining estimated TRA liabilities decrease from $54.7 million to approximately $32.0 million as of September 30, 2026.
- MediaAlpha paid $12.0 million in cash to retire $22.7 million of TRA liabilities held by PLX entities, realizing a $10.7 million (47%) discount against the June 30, 2026 estimated value.
- The buyout reduces MediaAlpha's total estimated future TRA liability from $54.7 million as of June 30, 2026, to approximately $32.0 million as of September 30, 2026.
- The transaction was funded via subsidiary cash balances following a pro rata distribution by partnership subsidiary QL Holdings LLC to its members, including certain executive officers and directors.
QuinStreet
Recent Signals
- ·SEC APIfinancials
10-K Financial Filing Analysis for QuinStreet (2026-08-26)
QuinStreet, Inc. reported its financial results for the fiscal year ended June 30, 2026, delivering consolidated net revenue of $1.29 billion, representing an 18.3% year-over-year growth compared to $1.09 billion in fiscal 2025. Growth was driven by an expanding Home Services vertical—boosted by the acquisition of Siren Group AG (HomeBuddy) in January 2026 which contributed $88.9 million in revenue—and continued client demand in the core Financial Services/auto insurance vertical. Operating income reached $35.43 million, expanding significantly from $6.19 million in the prior year. Net income rose sharply to $81.24 million, materially lifted by a one-time non-cash tax benefit of $60.7 million from releasing deferred tax asset valuation allowances, alongside adjusted EBITDA of $112.47 million.
- Net revenue increased 18.3% YoY to $1,293,712,000 in FY 2026, driven by a 47% rise in Home Services and 9% growth in Financial Services.
- The acquisition of HomeBuddy closed in January 2026 with $114.8 million cash upfront, contributing $88.9 million in revenue and supported by a new $150 million revolving credit facility ($70.0 million drawn).
- Net income stood at $81,235,000, aided by a $60.7 million deferred tax valuation allowance release, while Adjusted EBITDA rose 38.4% to $112,473,000.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners MediaAlpha and QuinStreet share across the market ecosystem.