MDR vs WDR

Jana Cebulla to lead RBB Brandenburg offering

Jana Cebulla has been appointed as the head of the RBB's Brandenburg regional offering, a newly created position. The appointment was made by the broadcaster's broadcast council for a five-year term, following a proposal by RBB Director-General Ulrike Demmer. Cebulla, who joined RBB from MDR a few months ago, had been leading the program management department. The creation of this role responds to the perception that Brandenburg is underrepresented in RBB's programming, a matter also addressed by the RBB state treaty negotiated with authorities. The broadcaster's earlier legal challenge against the treaty's provisions was rejected by the constitutional court. In her new role, Cebulla will coordinate and advise across departments to ensure Brandenburg's perspectives are adequately considered in planning and decision-making processes. Notably, a similar leadership position for the Berlin offering will not be filled.

• Jana Cebulla has been appointed head of the RBB Brandenburg regional offering, a newly created role.
• The appointment was made by the RBB broadcast council for a five-year term.
• Cebulla moved from MDR to RBB a few months ago, where she led the program management department.

MDR SACHSEN-Dialogtage 2026: Dein Ort. Deine Themen – MDR SACHSEN mittendrin in Freiberg

Am Samstag, 12.09.2026, ab 18.00 Uhr am Rathaus/Ecke Burgstraße zur „Freiberger Nachtschicht“

Germany's AfD Win Threatens Public Broadcasting, MDR Exit Possible

The far-right AfD party won the Saxony-Anhalt state election with 43.8% of the vote but fell short of a majority, preventing an immediate unilateral exit from the MDR public broadcaster. However, talks with the BSW party could enable a future state withdrawal via changes to broadcasting treaties, potentially starting in 2029. Such a move would devastate regional journalism and public service media in the state. Meanwhile, Google is reportedly in talks with major Hollywood studios to license film archives and characters for AI training, potentially reshaping copyright and media monetization. The ARD media library will premiere new 'Tatort' episodes on Fridays, requiring registration, to convert anonymous reach into registered, returning users. France invests €500 million in audiovisual industry, positioning itself against Big Tech.

• AfD wins Saxony-Anhalt election with 43.8% but lacks majority.
• Google in talks with Disney, Universal, Warner Bros. for AI content licensing.
• ARD Mediathek to offer early 'Tatort' episodes requiring registration.

WDR Restructuring, Disney Succession, WeWork Downfall, Warner Streaming Merger Analysis

This DWDL commentary examines four distinct topics: the WDR's internal restructuring efforts led by director Katrin Vernau, focusing on digital priorities and production consolidation; the challenges of CEO succession as illustrated by Bob Chapek's memoir about Disney; the cautionary tales of WeWork's Adam Neumann and Theranos' Elizabeth Holmes regarding charismatic storytelling; and the strategic considerations for David Ellison's planned Warner Bros. Discovery merger, including brand architecture and streaming integration.

• WDR plans a restructuring with fewer offerings, stronger digital priorities, and bundled production.
• Bob Chapek's memoir 'Behind the Castle Walls' describes Bob Iger undermining his leadership at Disney.
• WeWork filed for bankruptcy in 2023 after a failed IPO and massive losses.

WDR Produces Youth News Formats for Funk

German public broadcaster WDR and the youth network Funk have announced a deepened cooperation. WDR will continue to produce the youth news formats "0630", "PlanetPolitics", and "nicetoknow", but will now do so for Funk. The partnership aims to combine competencies in news for young audiences, with Funk providing platform knowledge and target group understanding. A new afternoon podcast spin-off "1630" will be launched, and the TikTok-focused "nicetoknow" will expand to Instagram, YouTube, and Snapchat. The formats remain financially and editorially under WDR's responsibility.

• WDR will produce the youth news formats "0630", "PlanetPolitics", and "nicetoknow" for Funk.
• The partnership aims to expand the formats and increase their visibility.
• A new afternoon podcast spin-off "1630" will be launched on weekdays.

WDR: Schlanker, stärker, digitaler in die Zukunft

Die Geschäftsleitung des WDR will weitreichende Maßnahmen ergreifen, um den Sender besser für die Zukunft aufzustellen und noch mehr Menschen zu erreichen, insbesondere über die digitalen Ausspielwege. Dafür fokussiert der WDR sein Angebot und verlagert Ressourcen stärker ins Digitale. Zudem plant er, Strukturen in Programm, Produktion und Technik sowie Verwaltung neu auszurichten und Personalkosten zu reduzieren, u.a. indem jede dritte durch Verrentung freiwerdende Stelle bis 2030 nicht neu besetzt werden soll.