Mashable vs Zynga

Reddit Tests AI Feature Turning Text Posts into Videos with Read-Aloud

Reddit is testing an AI-powered feature that converts selected English-language text posts into video and audio formats. According to Mashable, the feature will initially roll out in web browsers, followed by iOS and Android. Users will see a toggle allowing them to switch between 'Read' and 'Play' modes; in Play mode, a TikTok-style video displays an AI-generated voice reading the post and selected comments, with subtitles and a label reading 'Real conversation voiced by AI'. The test is limited to manually chosen posts in specific subreddits. Reddit CEO Steve Huffman had previewed the initiative during the company's Q2 earnings call in July, describing a 'video Reddit experience' that lets users watch or listen to posts. Reddit says the experiment aims to make conversations more accessible and immersive, and the company will decide on a broader rollout based on user feedback. Original text posts remain available.

• Reddit is testing an AI feature that converts selected English-language text posts into video and audio formats with read-aloud functionality.
• The feature rolls out first in web browsers, then on iOS and Android.
• Reddit CEO Steve Huffman mentioned the feature during the Q2 earnings call in July.

Reddit Tests AI Feature Turning Text Posts Into Videos

Reddit is testing a feature that uses AI to convert text posts into video and audio formats, according to Mashable. The rollout begins Monday in web browsers, with iOS and Android following Tuesday. The experiment creates audio/video formats with multi-voice text-to-speech, subtitles, and visual templates. It is currently limited to manually selected English-language posts in specific subreddits. Users see a toggle between 'Read' and 'Play'; in Play mode, an AI voice reads the post and comments while text highlights, with a label noting 'Real conversation voiced by AI.' CEO Steve Huffman announced the video Reddit experience in July during the Q2 earnings call, allowing users to watch and listen to posts. The move follows Reddit's broader video push, including video comments introduced in June and AI-powered moderation tools. Broader rollout depends on user feedback.

• Reddit is testing an AI feature that converts text posts into video and audio formats.
• The feature rolls out first in web browsers, followed by iOS and Android.
• The test is limited to manually selected English-language posts in specific subreddits.

Zynga Ads+ brings 100 mobile games to advertising offering

Zynga has introduced Zynga Ads+, a new advertising offering that brings 100 leading casual mobile games into its portfolio, expanding its combined reach to over 100 million monthly consumers. Announced during IAB PlayFronts, the offering uses 'Game Path Optimisation' to curate high-quality, brand-safe gaming environments based on attention, engagement, and brand safety. Zynga aims to help brands and agencies navigate the mobile gaming ecosystem, citing the challenge of identifying quality games among the nearly 500,000 apps on the US App Store. Further details will be shared at the IAB Brand Academy on October 21st.

• Zynga launched Zynga Ads+, a new advertising offering for brands and agencies.
• The offering brings 100 leading casual mobile games into Zynga's portfolio.
• The combined reach exceeds 100 million monthly consumers.

Jonathan Knight Promoted to Chief Games Officer at NYT

Jonathan Knight has been promoted to the newly expanded role of chief games officer at The New York Times, where he will continue to lead the publication's games operation. Knight, who joined NYT in September 2020, has overseen the growth of its games portfolio, including the acquisition and integration of Wordle and the launch of Crossplay. His responsibilities include managing the P&L and publishing pipeline for popular games such as The New York Times Crossword, Spelling Bee, Connections, Strands, and Pips. Before joining NYT, Knight held senior positions at Warner Bros. Games, Zynga, and Electronic Arts, with a track record of leading major game franchises and large teams. The appointment reflects NYT's continued investment in games as a key engagement and subscription driver.

• Jonathan Knight has been appointed chief games officer at The New York Times.
• Knight joined The New York Times in September 2020.
• He previously served as SVP and Head of Games at The New York Times.

Zynga News: Top Eleven Brings Roshn Saudi League and Global Superstars to 2026/27 Season

Zynga's news page has been updated with new press releases, including Top Eleven's partnership with the Roshn Saudi League, Zynga Poker's collaboration with Keegan-Michael Key, and Spades Plus teaming up with NBA All-Star Anthony Edwards.