MarTech Series vs Informa TechTarget

Tells.co to Attend Contact.io with SMS and AI Focus

Tells.co, a communications technology provider specializing in SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows, announced it will attend Contact.io 2026 in Denver (August 23–25, 2026). The company said it will meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, compliant conversation workflows, and how messaging and AI tools can complement voice programs. David Schlaegel, Co-Founder of Tells.co, is quoted saying Contact.io is where call, messaging, compliance, and AI customer-contact conversations converge. Attendees can request meetings with Tells via the company website.

• Tells.co is a communications technology provider focused on SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows.
• Tells.co announced it plans to attend Contact.io 2026, taking place August 23–25, 2026, at the Hyatt Regency Denver at Colorado Convention Center.
• Tells.co aims to meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, customer follow-up, and compliant conversation workflows.

Email Marketing ROI Drives 2026 Budget Shifts

New industry data showing up to $36 in revenue for every $1 spent on email marketing is prompting U.S. brands to reassess 2026 digital budgets. The article argues email is a highly economical channel because it relies on owned audience data, automation, segmentation and CRM integration, which can stabilize revenue amid volatile paid channels. V Digital Services reports increased client interest in automation audits and lifecycle optimization, and Joe Pelosi (Senior Marketing Data Analyst at VDS) is quoted on the renewed focus on measurable ROI. The piece also notes regulatory pressure on third-party data is accelerating interest in consent-based owned channels and that finance and marketing leaders are aligning around ROI benchmarks in budget planning.

• Industry data cited in the article indicates brands generate up to $36 in revenue for every $1 spent on email marketing.
• The article was published on 2026-07-31.
• Joe Pelosi, Senior Marketing Data Analyst at VDS, is quoted discussing ROI shaping long-term digital infrastructure priorities.

10-Q Financial Filing Analysis for Informa TechTarget (2026-08-06)

Informa TechTarget (TechTarget, Inc.) reported its financial results for the second quarter and six months ended June 30, 2026. Consolidated revenue for Q2 2026 reached $116.15 million, a 3% decrease year-over-year from $119.94 million in Q2 2025, primarily driven by softer demand in research, advisory, and demand generation offerings amidst cautious enterprise tech marketing spend. The company reported an operating loss of $22.08 million for the quarter, significantly reduced from an operating loss of $410.29 million in Q2 2025 which included substantial goodwill impairments ($382.25 million). Net loss for Q2 2026 narrowed to $21.74 million compared to $398.66 million in the prior-year period. Operationally, the company completed an organizational restructuring into two core reportable segments: Brand to Demand ($85.87M Q2 revenue; $41.39M operating income) and Intelligence & Advisory ($30.28M Q2 revenue; $7.74M operating income). Cash and cash equivalents stood at $45.82 million with $129.9 million remaining available under its $250 million revolving credit facility with parent entity Informa PLC.

• Q2 2026 consolidated revenues declined 3% year-over-year to $116.15 million, while H1 2026 revenue stood at $222.20 million.
• Q2 2026 net loss narrowed to $21.74 million ($0.30 per share) from $398.66 million ($5.58 per share) in Q2 2025.
• The company operates under two reconstituted reporting segments: Brand to Demand generated $85.87M in Q2 2026 revenue (operating income of $41.39M), and Intelligence & Advisory delivered $30.28M in revenue (operating income of $7.74M).

Informa TechTarget Launches AI-driven ‘Buyer Intelligence’ Solution to Accelerate B2B GTM Workflows With Actionable, Person-Level Intent Data and Insights

Informa TechTarget announced the launch of its AI-driven 'Buyer Intelligence' solution, designed to accelerate B2B go-to-market workflows with actionable, person-level intent data and insights. The press release is dated September 15, 2026.

Informa TechTarget Launches AI-driven ‘Buyer Intelligence’ Solution to Accelerate B2B GTM Workflows With Actionable, Person-Level Intent Data and Insights

New press release dated September 15, 2026 announces the launch of an AI-driven 'Buyer Intelligence' solution, providing person-level intent data and insights to accelerate B2B go-to-market workflows.