Mars vs Mondelēz International

Mars launches Pet Adoption Resource Hub and opens THB 7 billion Pringles plant in Thailand

Mars has launched a Pet Adoption Resource Hub and officially opened a THB 7 billion Pringles manufacturing plant in Thailand, among other recent announcements including the release of its Cocoa for Generations 2025 Progress Report.

Mars releases Cocoa for Generations 2025 Progress Report, achieving 98%...

Mars releases Cocoa for Generations 2025 Progress Report, achieving 98%...

Snickers' AI Campaign Misses Marketing Relevance

Paddy Gilmore critiques Snickers' latest AI-themed campaign 'Hungr.AI', arguing it fails to extend the brand's successful 'You're Not You When You're Hungry' platform. The campaign invites users to copy a 'Digital Snickers' prompt into ChatGPT for a 'satisfying answer'. Gilmore contrasts this with Polaroid's 'Best of Summer is Analog' campaign, which takes a clear stance against AI. He notes Mars' partnership with Omnicom on generative AI but questions the creative value of Snickers' execution. The article is an opinion piece published on The Drum.

• Snickers launched 'Hungr.AI' interactive campaign in September 2026.
• Campaign asks users to copy a prompt into ChatGPT to get a 'Digital Snickers' response.
• Mars Snacking VP Ashley Gill defended the campaign as playful.

Mondelēz International Announces Toblerone Diamond Truffles with Biscoff®, Uniting Two Global Icons in a Premium Chocolate Experience

Toblerone Diamond Truffles with Biscoff® combine smooth Toblerone milk chocolate, rich Biscoff® spread filling, and crunchy honey-almond nougat pieces in a distinctive diamond shape. Available in two formats: a 495g premium box exclusive to Costco across ten markets, and a 180g sharing box in select countries. Marks the first global retail partnership between Mondelēz International and Costco.

10-Q Financial Filing Analysis for Mondelēz International (2026-07-28)

For the second quarter ended June 30, 2026, Mondelēz International reported net revenues of $9.36 billion, an increase of 4.1% year-over-year (with Organic Net Revenue growing 2.2%), driven by carryover pricing and volume/mix gains across emerging markets. Operating income rose 66.0% to $1.95 billion, and net earnings attributable to Mondelēz reached $1.55 billion ($1.20 diluted EPS), substantially elevated by mark-to-market derivative gains of $827 million and lower pension settlement costs compared to the prior-year period. However, Adjusted Operating Income decreased 4.8% to $1.22 billion (and down 6.1% on constant currency) due to higher raw material input costs, pricing elasticity headwinds in Europe, and ERP transformation expenditures.

• Net revenues for Q2 2026 increased 4.1% to $9,355 million, with Organic Net Revenue rising 2.2% driven by 1.5 pp of pricing and 0.7 pp of volume/mix.
• Reported operating income reached $1,946 million (20.8% margin) up from $1,172 million, boosted by $827 million in mark-to-market derivative gains, while Adjusted Operating Income declined 4.8% to $1,222 million.
• Quarterly cash dividend was raised by 4% to $0.52 per share of Class A Common Stock, payable on October 14, 2026, with $6.5 billion remaining under the share repurchase program.

Mondelez VPs Break Down Marketing-Sales Divide

In a Brave Commerce podcast episode, Mindy Shaltry (VP of omnichannel marketing & activation at Mondelēz U.S.) and Wes Saraceni (VP of consumer experience U.S. at Mondelēz International) discuss aligning marketing and sales to build seamless shopper journeys. Hosts Rachel Tipograph and Sarah Hofstetter explore how breaking organizational silos, reshaping the traditional funnel, and focusing on the "missing middle" can create more connected consumer experiences across the path to purchase. The conversation highlights leadership lessons from stepping into unfamiliar roles and what large organizations can learn from smaller brands about connecting every stage of the consumer journey.

• Mindy Shaltry is VP of omnichannel marketing & activation at Mondelēz U.S.
• Wes Saraceni is VP of consumer experience U.S. at Mondelēz International.
• The conversation took place on the Brave Commerce podcast hosted by Rachel Tipograph and Sarah Hofstetter.