Liberty Media vs Premier League

Analysts: Formula One Stock Poised to Outperform

Liberty Media’s Formula One reported second-quarter revenue fell nearly 40% year‑over‑year after several races were canceled due to conflict in the Middle East, yet the stock rose about 4% on the day. Analysts cited strengthening commercial momentum driven by media rights negotiations, sponsorship and licensing opportunities, and a fuller 2027 race calendar (including new races such as Turkey) as reasons F1’s equity could outperform peers. Morgan Stanley raised its price target to $125; JPMorgan and Bernstein analysts expressed bullish views, with sponsorship forecasts of roughly $1.1B for FY2027 and licensing upside tied to partners such as LEGO, Mattel, Disney and EA. The piece also contrasts F1’s recent share performance with other sports companies (TKO Group Holdings, Madison Square Garden Sports) and attributes part of F1’s audience growth to series like Netflix’s Drive to Survive and Apple TV’s F1 movie.

• Liberty Media Formula One reported second-quarter revenue fell nearly 40% year over year due to cancellation of several races in the Middle East.
• Formula One stock rose nearly 4% on the day of the second-quarter results.
• Morgan Stanley maintained an overweight rating and raised its price target to $125 (from $120) in a July 29 note.

Liberty Media Corporation Announces Second Quarter Earnings Release and Conference Call

Liberty Media Corporation announced the release date for its second quarter earnings and a conference call.

World Cup Buzz Isn’t Shifting Premier League Ad Spend

Digiday’s Future of Marketing briefing reports that despite 128 million viewers tuning into Fox’s FIFA World Cup coverage and Fox seeing a 28% revenue uplift to $4.2 billion in its latest quarter, advertisers are not materially redirecting spend toward Premier League or club-soccer broadcast and streaming coverage. Industry sources, including Jim McNamara of media agency Canvas, say soccer ad spending has been steady with no major uptick. The piece is authored by Sam Bradley and was published on August 28, 2026.

• Some 128 million viewers tuned into Fox’s FIFA World Cup coverage in summer 2026.
• Fox’s revenue rose 28% to $4.2 billion in its latest quarterly earnings (reported source: The Guardian).
• Media agency Canvas’s Jim McNamara said there has not been a significant increase in soccer advertising spend; it has been steady.

Coca‑Cola names Central Cee for Premier League campaign

Coca‑Cola has launched a new Premier League advertising campaign starring rapper Central Cee. The two‑minute hero film, directed by Keane Pearce‑Shaw and produced by Riff Raff, centers on the strapline “Taste Every Second” and features an original Central Cee track, “The Team,” produced by P‑rallel and released via Live Yours (Columbia Records) and Coca‑Cola’s Real Thing Records. Creative agency work was led by WPP Open X (VML) with supporting agencies including Ogilvy and M&C Saatchi Sport & Entertainment. The campaign will run across TikTok, Instagram, YouTube and Facebook, plus OOH/DOOH, creator partnerships, retail activations and limited‑edition packs tied to the Coca‑Cola app.

• Coca‑Cola launched a Premier League campaign featuring rapper Central Cee as the face of the work.
• The two‑minute hero film was directed by Keane Pearce‑Shaw and produced through production company Riff Raff.
• Creative agency: WPP Open X, led by VML; supporting agencies include Ogilvy, WPP Production, WPP Media and M&C Saatchi Sport & Entertainment.

Premier League Launches US 'It's All Here' Campaign

The Premier League has launched a new "It's All Here" marketing campaign aimed at U.S. audiences to build on interest from the recent World Cup and promote the 2026–27 season. The season begins August 21 with Arsenal among the 20 teams competing. The league hopes to leverage star players, including Erling Haaland, and tournament storylines to attract everyday American soccer viewers.

• The Premier League debuted a new "It's All Here" campaign for the 2026–27 season targeting U.S. audiences.
• The 2026–27 Premier League season kicks off on Friday, August 21.
• Arsenal is among the 20 teams referenced as the season opens.