KFC vs Wendy's

8 Standout Ads This Week: KFC to Reebok

Adweek published an 'Ads of the Week' roundup highlighting eight notable advertising campaigns from brands including KFC, Dunkin', Twix, Reebok, Wendy's, Altos Tequila, Kylie Jenner (in collaboration with Dunkin') and Justworks. The piece notes creative approaches across the campaigns — musical routes from Twix and KFC, abstract creative from Wendy’s and Altos Tequila, a Dunkin' revival of Kylie Jenner’s 'King Kylie' era for a pink drink lineup, Reebok positioning its basketball comeback, and a Justworks spot aimed at reassuring overwhelmed small-business owners. The article, written by Matt Barker, also names a Most Effective Ad of the Week in partnership with EDO that celebrates the return of a summertime restaurant favorite. Publication date: 2026-07-10.

• Adweek published an 'Ads of the Week' roundup featuring eight campaigns from KFC, Dunkin', Twix, Reebok, Wendy's, Altos Tequila, Kylie Jenner (collaboration with Dunkin') and Justworks.
• Dunkin' revived Kylie Jenner’s 'King Kylie' era for a new pink drink lineup called the King Kylie Collection.
• Twix and KFC use musical creative approaches, while Wendy's and Altos Tequila run more abstract creative.

McDonald's Rolls Out AI-Powered Dynamic Pricing

McDonald's uses an AI-powered pricing platform, developed by Tiger Analytics, to set menu prices at nearly 14,000 US restaurants. The system analyzes millions of daily transactions to determine local willingness to pay, leading to significant price variations, such as a Big Mac costing $5.69 in one Fresno store and $6.89 in another just three kilometers away—a 21% difference. While McDonald's claims the tool is optional, internal documents reveal franchisees face pressure and are tracked for deviations from AI recommendations, causing conflicts as franchisees balance rising costs against AI-suggested price cuts to boost foot traffic. The practice raises antitrust and regulatory concerns, with the FTC warning that undisclosed personalized pricing may be illegal, and states like Maryland and New York enacting laws. A 2023 Connecticut lawsuit alleging the system suggested an $18 Big Mac meal was dismissed.

• McDonald's uses an AI pricing tool, developed by Tiger Analytics, analyzing millions of daily transactions across nearly 14,000 US restaurants.
• The system calculates local willingness to pay, causing price variations up to 21% for the same product, e.g., a Big Mac at $5.69 and $6.89 in Fresno stores 3 km apart.
• Franchisees are tracked for deviations from AI recommendations, creating internal pressure despite the tool being described as optional.

Wendy's Canada Introduces the OREO Brownie Frosty and Asks Canadians to Settle a Debate - Do you Dip or Dunk Fries in a Frosty?

Wendy's Canada introduces the OREO Brownie Frosty, a new limited-time flavor, and launches a social media campaign asking Canadians to settle the debate on dipping or dunking fries in a Frosty.

Leading the Way: Celebrating Wendy's 2025 Top General Managers

Wendy's blog features a new post celebrating its 2025 Top General Managers, published September 1, 2026.