Jellyfish vs Omneky

Brandtech's Rebecca Sykes on AI Implementation Challenges

In a podcast interview, Rebecca Sykes, partner at The Brandtech Group and head of its emerging technology practice, argues that generative AI can work with messy, siloed data, contrary to conventional wisdom. She emphasizes that brand-specific data, even if disorganized, prevents AI outputs from becoming generic. Sykes highlights that many AI pilots fail at scale because companies only automate isolated steps without re-engineering the entire workflow, using the 'frog in a sock' analogy. She advocates for building new operating models around AI capabilities, focusing on people, processes, and new roles like AI governance. The episode also discusses Brandtech's new global data and AI practice, Jellyfish's 'share of model' tool, and the importance of video in AI brand recommendations.

• Rebecca Sykes is a partner at The Brandtech Group and leads its emerging technology practice.
• Sykes argues that generative AI can work with messy, siloed data, not just pristine data.
• She uses the 'frog in a sock' analogy to illustrate how existing operating models hinder AI transformation.

Black History Month: Culture Chats, with Global Chief People Officer, Annabelle Walters

Annabelle Walters, Global Chief People Officer at Jellyfish, joined The Digital Voice™ Black History Month Culture Chats for a candid discussion, unpacking what it truly means for black women to own their space in executive leadership, whilst navigating the nuanced reality of vulnerability at the top.

Harvard Study: AI Does Not Truly Boost Developer Productivity

A study by Harvard researchers Fiona Chen and James Stratton, based on data from the engineering analytics platform Jellyfish covering 300 million work outputs from over 700,000 employees at 718 companies (January 2021 to March 2026), finds that while AI coding tools increase code output, these gains do not translate into actual productivity improvements. Reactive AI assistants led to a 12% increase in lines of code and a 9% increase in commits, but only the commit effect was statistically significant. Semi-autonomous AI agents showed larger increases (30% more code lines, 20% more commits, 23% more pull requests), but the review bottleneck negated these gains. The average time to review a pull request rose by 49%, the share of pull requests requiring changes nearly doubled, and comments per pull request increased by 35%. The proportion of engineers doing code reviews rose by 14%. Qualitative interviews with 21 professionals confirmed that AI speeds up routine tasks but requires more manual checking for complex tasks.

• Harvard researchers analyzed 300 million work outputs from Jellyfish, covering 718 companies and over 700,000 employees from January 2021 to March 2026.
• Reactive AI assistants increased code lines by 12%, commits by 9%, and pull requests by 5%, but only the commit effect was statistically significant.
• Semi-autonomous AI agents increased code lines by 30%, commits by 20%, and pull requests by 23%.

Omneky Launches TASTE BENCH for AI Creative Evaluation

Omneky, the autonomous AI growth platform, announced the launch of TASTE BENCH, an evaluation suite that tests how well image and video generation models convert creative briefs and brand assets into ready-to-run advertisements. The initial edition covers eight image models, 59 ad briefs, four brands, and five languages, generating 469 ads and 1,371 valid blind judge reviews. GPT Image 2.5 Sunburst achieved the highest ready-to-run rate at 54.2% (32 of 59), with average quality scores across models. A blind panel of AI judges from OpenAI, Anthropic, and Google scores outputs on eight quality dimensions, including brand fit, typography, and ad effectiveness. Eleven pass/fail checks cover exact copy, language, brand fidelity, safe-zone placement, and fabricated claims. Results serve as automated creative judgments, not campaign performance metrics.

• Omneky launched TASTE BENCH, an evaluation suite for AI-generated ad creative.
• GPT Image 2.5 Sunburst achieved the highest ready-to-run rate at 54.2% (32 of 59).
• The benchmark covers eight image models, 59 ad briefs, four brands, and five languages.

Omneky Launches AI Growth Agent on Slack for Ad Campaigns

Omneky, an autonomous AI growth platform, has integrated its AI Growth Agent with Slack. This integration allows marketing teams to brief, approve, and launch ad campaigns directly within Slack channels. The agent can research brands and competitors, propose strategies, generate creative variants, and manage campaign budgets and performance updates. This launch extends Omneky's existing agentic harness, which includes a public API, MCP server, and connectors for Claude and Grok, and supports media buying across six channels including ChatGPT. Omneky's platform centralizes brand data, closed-loop performance analytics, and AI model routing to offer a comprehensive solution for agent-driven advertising.

• Omneky announced a Slack integration for its AI Growth Agent.
• The agent enables campaign briefs, approvals, and launches within Slack.
• The platform manages media buying across six channels, including ChatGPT.

Omneky's AI Plugin Now on Grok Bot Marketplace

Omneky, an AI-powered advertising and go-to-market platform, offers its AI Growth Agent plugin across multiple marketplaces, including Grok, ChatGPT, Slack, and Claude. This integration allows users to launch and manage performance marketing campaigns directly within conversational interfaces. The agent can research brands, generate ad creatives, and run campaigns across a wide range of channels such as Meta, Google Ads, YouTube, LinkedIn, TikTok, Reddit, Pinterest, X, and ChatGPT. It leverages data from over $1 billion in ad spend to optimize performance, reportedly delivering a 2x lift in return on ad spend. Additionally, Omneky integrates with data sources like Google Drive, PostHog, Ahrefs, Semrush, and HubSpot to inform strategies, and routes tasks to various AI models including GPT, Claude, Gemini, and Grok.

• Omneky's plugin is available on Grok, ChatGPT, Slack, and Claude marketplaces.
• The AI Growth Agent can launch and manage campaigns across major platforms including Meta, Google Ads, YouTube, LinkedIn, TikTok, Reddit, Pinterest, X, and ChatGPT.
• Omneky integrates with Google Drive, PostHog, Ahrefs, Semrush, and HubSpot for data-driven strategies.