Invoca vs Vonage

Invoca Named to Fast Company's 2026 List of Best Workplaces for Innovators

Invoca has been named to Fast Company's 2026 List of Best Workplaces for Innovators, announced September 8, 2026.

Proposal: Add Contribution Metrics to Affiliate Reporting

The author argues that affiliate marketing is disadvantaged by strict deterministic (last-click) attribution compared with other channels that claim inferred influence. They propose that affiliate reporting should regularly include two numbers: deterministic tracking (clicks, coupons) and a separate contribution or influence metric (AI inference, other uncredited touchpoints). The article cites next-generation tracking technologies (examples: Partnerize, impact.com) as enablers, and notes historical call-tracking proposals (RingRevenue, now Invoca) that revealed uncredited conversions. Publishing contribution numbers to affiliates could strengthen their negotiating position and put affiliate channels on more equal footing with channels that rely on inferred attribution.

• The author proposes affiliate reports should include two numbers: deterministic tracking (clicks, coupons) and a contribution/influence number (AI inference, other uncredited touch points).
• Partnerize and impact.com are cited as providers of next-generation tracking technologies that can support the proposed reporting approach.
• Affiliate marketing commonly relies on deterministic last-click attribution, while many walled gardens use statistical models to infer influence.

Aragon Research Defines $251B Intelligent Communications Experience Market

Aragon Research has introduced the Intelligent Communications Experience (ICX), a new enterprise technology category unifying unified communications, contact centers, and agentic AI into a single architecture. This convergence eliminates silos and integrates AI agents as first-class citizens alongside human employees, fostering a blended workforce for enhanced productivity. The ICX market is projected to grow from $152.13 billion in 2025 to $251.83 billion by 2031. Industry leaders including Intermedia, Mitel, RingCentral, and Vonage have validated the framework, aligning their product strategies with its core layers: core capabilities, ICX Engine, AI Fabric, and Agentic-Channel. This recognition is expected to drive vendor consolidation and M&A activity as providers build comprehensive platforms. Aragon Research provides the full research note to clients.

• Aragon Research defines the Intelligent Communications Experience (ICX) market, projected to grow from $152.13B in 2025 to $251.83B by 2031.
• ICX merges unified communications, contact center platforms, and agentic AI into a single framework supporting a blended human-AI workforce.
• Intermedia, Mitel, RingCentral, and Vonage have publicly validated the ICX model.

SMS Delivery Status Polling for Waitlist Outage Alerts

The article advises that teams should only rely on an SMS API for critical outage alerts if their backend can poll delivery status and own retry, escalation, cancellation, and timing logic. Delivery reliability and timing constraints drive the design: define service-level objectives, record four reliability invariants (application-owned send IDs, bounded/idempotent retries, defined next actions per delivery state, and incident recovery that suppresses obsolete alerts), and treat providers as transport adapters. The author shortlists Twilio, Vonage, Sinch, and Infrai for evaluation, provides load-testing guidance, and includes a runnable Python example that polls SMS status, honors Retry-After, and applies backoff. The recommended architecture keeps durable incident state in the application and makes provider polling a replaceable adapter.

• Choose an SMS API for critical outage alerts only if the backend can poll delivery status and implement retry, escalation, cancellation, and timing logic.
• Four reliability invariants: application-owned identifier per send; bounded and idempotent retries; every delivery state must map to a defined next action; incident recovery must stop obsolete alerts.
• Article shortlists Twilio, Vonage, Sinch, and Infrai as candidate SMS providers to validate against the same decision record.

Somos Appoints Shannon Donohue as CTO

Somos, Inc. appointed Shannon Donohue as Chief Technology Officer on August 10, 2026. Donohue will lead Somos’ Technology organization as a member of the Executive Leadership Team, advancing technology strategy, strengthening platforms and driving innovation across the global communications ecosystem. She previously served as Vice President of Global Connectivity and Operations at Vonage (an Ericsson company) and has held leadership roles at EZ Texting, Telesign and Proximus Global. Donohue was also a member of the Somos Advisory Board. Gina Perini, Chair of the Board and CEO of Somos, welcomed the appointment and highlighted Donohue’s experience scaling complex technology ecosystems.

• Somos, Inc. appointed Shannon Donohue as Chief Technology Officer.
• Shannon Donohue previously served as Vice President of Global Connectivity and Operations at Vonage, an Ericsson company.
• Donohue previously held leadership roles at EZ Texting, Telesign and Proximus Global.