InnoServ Group vs Jellyfish

Hoka's Marketing Push Owns NYC Marathon Training Period

Hoka has launched a new marketing campaign targeting the NYC marathon training period, aiming to engage the running community. Created by agency Jellyfish, the campaign combines paid social on TikTok and Meta, six creator partnerships, and digital out-of-home (DOOH) billboards across New York City. It features a sponsored Strava challenge with borough-level scorecards and leads up to a block party in early October. This initiative reflects a broader trend of brands focusing on community engagement and creator marketing rather than traditional ads. Hoka's parent company, Deckers Outdoor Group, reported strong growth, with Hoka's global revenues reaching $704 million in Q1, an 8% increase. Sales and administrative expenses rose 13% to $420 million, largely due to higher marketing expenses, supporting the brand's aggressive community-focused strategy.

• Hoka launched a marketing campaign targeting the NYC marathon training period, including a sponsored Strava challenge and DOOH billboards.
• The campaign was created by agency Jellyfish and includes paid social on TikTok and Meta, and six creator partnerships.
• Hoka's global revenues reached $704 million in Q1, an 8% increase year-over-year.

Jellyfish Appoints Seun Odeneye as EMEA Chief Media Officer

Jellyfish, a global digital marketing business and part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. Odeneye, who brings over 20 years of experience in media, technology, and investment, will lead Jellyfish's paid and earned media practice across EMEA. His mandate includes accelerating the agency's 'agentic media' agenda and integrating AI-native capabilities across media, strategy, and investment analytics. Odeneye joins from IPG Mediabrands, where he served as Managing Director, Investment, and previously led a 350+ person division at KINESSO UK&I. The appointment follows Stephanie Parry's recent appointment as Managing Director, UK & Ireland, strengthening Jellyfish's leadership team as it aims to build EMEA's first truly agentic media practice.

• Jellyfish appointed Seun Odeneye as Chief Media Officer EMEA.
• Odeneye has over 20 years of experience in media, technology, and investment.
• He previously served as Managing Director, Investment at IPG Mediabrands.

Jellyfish & HOKA Turn New York Running into a Citywide Competition

Throughout September, HOKA is taking over the streets with the 'Run Your City' challenge hosted on the running app Strava. Developed and led by Jellyfish across both creative and media planning, this month-long activation makes local runners part of the creative with borough results appearing across Digital Out-of-Home and social.