Ibotta vs PAYBACK

Ibotta Appoints Tony Weisman to Board of Directors

Ibotta appoints Tony Weisman to its Board of Directors, as announced in a press release dated September 24, 2026.

10-Q Financial Filing Analysis for Ibotta (2026-08-04)

Ibotta, Inc. reported its Q2 2026 financial results, generating $88.9 million in total revenue, a modest 3% year-over-year increase from $86.0 million. Top-line expansion was powered by a 27% surge in third-party publisher revenue to $61.5 million, which was substantially tempered by a 27% contraction in direct-to-consumer (D2C) revenue to $27.4 million driven by imbalances between offer supply and redeemer growth. Profitability compressed year-over-year, swinging from an operating income of $1.2 million in Q2 2025 to an operating loss of $1.9 million and a net loss of $1.2 million. Concurrently, the company maintained active capital return via $23.2 million in Class A common stock repurchases and secured a procedural legal victory with the dismissal without prejudice of a consolidated putative securities class action.

• Q2 2026 total revenue reached $88.9 million (+3% YoY), driven by a 27% increase in third-party publisher revenue ($61.5 million) offset by a 27% decline in D2C revenue ($27.4 million).
• Operating results deteriorated from an operating income of $1.2 million in Q2 2025 to an operating loss of $1.9 million and a net loss of $1.2 million.
• The company repurchased 711,198 shares of Class A common stock for $23.2 million, leaving $67.3 million in remaining authorization, while the U.S. District Court dismissed an amended securities class action complaint without prejudice on August 3, 2026.

Liquid Death Prioritizes Incrementality to Measure Sales

This AdExchanger Talks podcast features Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, discussing the brand’s approach to measurement. Vatere argues CPG sales largely occur at retail checkout and that channel-specific metrics like ROAS are insufficient on their own; he links ROAS to new-to-brand metrics as a proxy for incrementality. Liquid Death focuses marketing toward light and lapsed buyers rather than only superfans. The piece also notes the brand’s partnership with performance-marketing platform Ibotta for always-on incrementality testing and raises the prospect that agentic AI could change grocery shopping dynamics between consumers, brands and bots.

• The piece is a podcast interview with Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death.
• Vatere says most CPG sales still happen at the register rather than online and measurement must connect media to physical sales.
• Vatere tracks ROAS attached to a new-to-brand metric as a proxy for incrementality and ignores ROAS in isolation.

Neu: Der PAYBACK Produkte Marktplatz

PAYBACK launches a new marketplace for products, inviting users to become sellers. The homepage slider highlights this new offering, alongside the return of the popular 'Joker' campaign.

PAYBACK wird zur Commerce Plattform: Start von „PAYBACK Produkte“

PAYBACK erweitert seine App um einen neuen großen Shopping-Bereich: Mit „PAYBACK Produkte“ können die mehr als 35 Millionen Kundinnen und Kunden des Loyalty-Programms künftig direkt in der PAYBACK App…

Payback Launches 'Payback Produkte' Marketplace, Expanding Platform Strategy

Payback, the German loyalty program, is launching a new marketplace called 'Payback Produkte' within its app. This beta launch allows users to search, buy, and pay for products directly in the app, with several thousand articles initially available across categories like electronics, home, fashion, and sports. The marketplace operates on a model where selected partners and other merchants can offer their goods, avoiding Payback becoming a traditional retailer with its own inventory. Payback collaborates with Mirakl, a French provider specializing in marketplace infrastructure, for the technical implementation. This move aims to integrate loyalty and commerce more closely, capturing a larger part of the customer journey within Payback's own platform. Payback boasts over 35 million active customers in Germany and 18 million active app users, and over 700 partner companies.

• Payback launched 'Payback Produkte', a new marketplace within its app, starting as a beta version.
• The marketplace initially offers several thousand articles across categories like electronics, home, fashion, and sport.
• Payback partners with Mirakl for marketplace technology and infrastructure.