Hootsuite vs Zoho

Cult Brand Building Key to D2C Coffee Survival

Sian Conway-Wood, who has worked with a D2C specialty coffee roastery, argues that the roast-of-the-month subscription model is flawed, promoting churn and failing to build lasting customer loyalty. She advocates for building a 'cult brand world' with consistent creative elements and content, rather than relying on rotating products and advertising. The case study shows that a tighter product range, a consistent brand narrative featuring 'tiny people' miniature models, and an active social media presence (around 60 posts a month) led to significant growth: subscription revenue grew 187%, organic social traffic up 274%, and direct traffic up 80%, with almost no paid media spend. The article emphasizes that for premium, intangible products like coffee, brand differentiation and pricing power are more critical than physical distribution or advertising spend.

• Subscription revenue grew 187% across the engagement.
• Organic social traffic increased by 274%.
• Direct traffic increased by 80%.

Instagram adds desktop scheduling for Posts and Reels

Instagram is rolling out a desktop scheduling feature on Instagram.com that allows creators to plan Posts and Reels up to 30 days in advance without switching to the Meta Business Suite. The capability, which appeared for some accounts and was demonstrated by social-media expert Jonah Manzano, follows a March 2026 change that made in-app scheduling available to all public accounts (previously limited to Business and Creator accounts). Stories still cannot be scheduled on Instagram.com or in-app and require the Meta Business Suite or third-party tools such as Hootsuite. The article was published on OnlineMarketing.de by Larissa Ceccio on 2026-08-26.

• Instagram is showing a scheduled content area on Instagram.com that lets users plan and manage Posts and Reels from the desktop.
• Contents can be scheduled in the browser up to 30 days in advance according to Instagram.
• Since March 2026, in-app scheduling has been available to all public accounts, not only Business and Creator accounts.

Introducing Zoho AgentInbox: Email infrastructure built for AI agents

Zoho has launched Zoho AgentInbox, a new product providing email infrastructure designed for AI agents. This announcement is featured prominently on the Zoho blog.

Zoho apps on Apple's latest: Here's everything new across iOS 27, iPadOS 27, and macOS 27

Zoho announces updates across its apps for Apple's new iOS 27, iPadOS 27, and macOS 27, including Zoho Books, Zoho Invoice, Zoho Inventory, Zoho Billing, and Zoho Expense. Also introduces the new Zoho Expense with integrated business travel and native AI, and Zoho Tables now available in Zoho One.

Zoho Announces Finalists for From The Ground Up, Its First-Ever AI Hackathon Featuring College Student-Built AI Solutions to Rural Environmental Crises

Zoho announced the finalists for its first-ever AI hackathon, 'From The Ground Up', featuring college student-built AI solutions to rural environmental crises.