Highspot vs Liferay

Seismic Completes Merger With Highspot

Seismic announced it has completed its merger with Highspot and will operate under the Seismic name, led by CEO Rob Tarkoff. The combined company positions itself as a leader in go-to-market (GTM) performance, serving 2,500 customers and 3.5 million sales, marketing and enablement users. Seismic says the merged business processes 550 million buyer–seller interactions and 33 million revenue actions annually, plans to invest over $100 million per year in R&D, and has more than 700 product, engineering, data science and AI staff across multiple global locations.

• Seismic completed its merger with Highspot and will operate under the Seismic name.
• The combined company is led by Seismic Chief Executive Officer Rob Tarkoff.
• Post-merger the company serves 2,500 customers and 3.5 million users worldwide.

From deal simulation to embedded execution: What’s new in Highspot Summer Launch

See what’s new in Highspot Summer Launch: AI-powered Role Play deal simulation, Deal Agent in Slack and Salesforce, and scalable AI coaching tools.

Why AI Agents Amplify Broken Customer Data Problems

Bryan Cheung, co-founder and CMO of Liferay, argues that deploying AI agents into fragmented customer data environments amplifies existing inconsistencies rather than resolving them. He notes that AI agents deliver whatever data they can access with confidence, leading to wrong answers that erode customer trust. The article identifies governance gaps—such as unclear data access limits, authorization, logging, and accountability—as the real bottleneck to enterprise AI adoption, not AI capability. Cheung outlines six infrastructure requirements for trustworthy AI agents: access control, a reliable source of truth, audit trails, human review checkpoints, an escalation path, and model-agnostic architecture. He advocates treating governance as a prerequisite to scaling AI effectively.

• AI agents do not reconcile conflicting data sources; they deliver whatever they can access with confidence.
• Governance gaps, not AI capability, are stalling enterprise AI adoption according to the author.
• Liferay identified six governance elements required before deploying AI agents: access control, single source of truth, audit trails, human review checkpoints, escalation path, and model-agnostic architecture.

Liferay Announces GA of Liferay Data Platform

Liferay announced the general availability (GA) of Liferay Data Platform (LDP), a DXP-native account intelligence layer designed for complex B2B organizations. LDP consolidates account and customer data from CRM, marketing automation, ABM and behavioral sources to create a single trusted account view, connect known and anonymous activity, and track data provenance. Key features include an Account Lifecycle Dashboard with six stages using a “Highest Watermark” rule, configurable stage triggers for marketers, and real-time segments that can trigger personalized content directly within Liferay DXP without separate activation tools. The release is positioned to help sales, marketing and customer-success teams prioritize accounts and act on buyer behavior in real time. The announcement was published August 20, 2026 by GlobeNewswire on MarTech Series.

• Liferay announced the general availability of Liferay Data Platform (LDP).
• LDP combines account and customer data from CRM, marketing automation, ABM, and behavioral sources into a single trusted account view.
• LDP includes an Account Lifecycle Dashboard with six stages and a Highest Watermark rule to reflect account stage.

Liferay and MarketFully Partner for Culturally Fluent DXPs

Liferay and MarketFully announced a technology partnership to integrate MarketFully’s Adaptive Content AI with Liferay DXP. The integration allows enterprises to automatically generate culturally adapted, multilingual content when new locales are created in Liferay DXP, reducing time-to-publish from weeks to days. MarketFully ingests content via headless APIs, produces optimized localized variants (with human editorial review), and pushes them back into Liferay DXP. The partnership also supports continuous multilingual SEO and Answer Engine Optimization (AEO) to keep region-specific content discoverable and in sync as source content and search behavior evolve.

• Liferay and MarketFully announced a technology partnership to augment Liferay DXP with MarketFully’s Adaptive Content AI.
• MarketFully enriches newly created locales in Liferay DXP with culturally adapted content, reducing time-to-publish from weeks to days.
• MarketFully ingests content from Liferay DXP via headless APIs, creates optimized localized variants, and pushes them back into Liferay DXP.