Henkel vs Reckitt

Henkel celebrates 150 years with employees around the world

Henkel marks its 150th anniversary on September 26, 2026. Anniversary events for employees take place around the world. Around 18,000 guests expected at an employee festival at the headquarters in Germany. Additional day of vacation for all employees and attractive benefits through Henkel’s employee share program. Henkel expands its global “Researchers’ World” education initiative and plans additional STEM learning opportunities.

AI Helps Henkel Manage Creator Commerce at Scale

During a Brandweek 2026 panel co-hosted with TikTok, marketing leaders from Henkel and Boost Engine discussed how AI and agentic workflows are helping brands manage creator-led commerce at scale. Henkel's Pravana brand generated around 60,000 pieces of content this year, far exceeding traditional production volumes. Boost Engine uses AI for creator discovery, content analysis, and compliance review, augmenting human capabilities. Henkel is exploring TikTok-first launches and seeing success with TikTok Shop, which also appears to drive incremental sales across other channels. The panel highlighted a shift from manual reporting to strategic decision-making, as AI automates repetitive tasks.

• Henkel's Pravana brand generated ~60,000 content pieces this year vs 300-400 traditionally.
• Boost Engine uses AI and agentic workflows for creator discovery, outreach, and compliance.
• Henkel is exploring TikTok-first launches for new products.

Henkel showcases solutions at ALUMINIUM 2026 and SICAM

Henkel Adhesive Technologies will showcase resource-efficient pretreatment and finishing solutions at ALUMINIUM 2026, and new adhesive solutions for furniture and component manufacturers at SICAM.

Veet, Gocomo Launch 'The Smooth Switch' Creator Campaign

Veet has launched a summer creator campaign called "The Smooth Switch" in collaboration with Berlin-based social-first agency Gocomo. The campaign addresses hair removal with a humorous and deliberately imperfect tone and aims to generate buzz through the participation of eight creators. The article notes this is the first direct collaboration between the brand and the agency and references Gocomo's work with other Reckitt-owned brands such as Durex.

• Veet launched a summer creator campaign named "The Smooth Switch".
• The campaign was developed with Berlin social-first agency Gocomo.
• The campaign adopts a humorous, intentionally imperfect approach to hair removal.

Emerging Markets Boost Reckitt Half-Year Results

Reckitt, the British consumer goods company, said demand for cleaning and hygiene products in markets such as China and India strengthened its business in the first half of the year (period ending 30 June 2026). The company confirmed its full-year guidance and announced a share buyback, according to the publisher's report based on Reckitt's half-year results. The article was published by Lebensmittelzeitung on 2026-07-29.

• Reckitt reported stronger business in the first six months of 2026 driven by demand in emerging markets including China and India.
• The reporting period referenced is the first half of the year ending 30 June 2026.
• Reckitt confirmed its existing forecast (guidance) for the year.

Zenith Retains Reckitt’s $400M U.S. Media Account

Publicis Media agency Zenith has retained Reckitt’s U.S. media business after a competitive pitch that concluded with a head-to-head against WPP Media. The U.S. account is reported at $400 million. Separately, WPP won Reckitt’s European media business in November 2025, managing media across 21 markets in an account estimated at $700 million by COMvergence. Zenith had been the incumbent in the U.K. as Reckitt moved to simplify its global media structure, according to Reckitt executives.

• Zenith (a Publicis Media agency) retained Reckitt’s U.S. media business in a competitive pitch.
• The U.S. media account is reported at $400 million.
• WPP won Reckitt’s European media business in November 2025, managing media across 21 markets—an account estimated at $700 million by COMvergence.