Agency & Consultancy
Havas vs Wavemaker
Structured technology and market comparison · 2026
Direct Feature Comparison
Havas · vs · WavemakerGlobal communications group for media, creative and consultancy services.
Global media agency for planning, buying and optimisation.
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Comparison Analysis
What is the main difference between Havas and Wavemaker?
When comparing Havas and Wavemaker, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Agency & Consultancy ecosystem. Havas is positioned as Global communications group for media, creative and consultancy services, whereas Wavemaker focuses on Global media agency for planning, buying and optimisation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Havas and Wavemaker?
When evaluating Havas and Wavemaker, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Agency & Consultancy. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Havas and Wavemaker compare?
Havas is headquartered in FR (founded in 1835) with >5,000 employees. Wavemaker is based in Unknown (founding year unrecorded) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Havas vs Wavemaker
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Havas
Recent Signals
- ·AdweekFinancials
Havas Grows in North America, Lags in Other Regions
Havas reported Q3 2026 net revenue of $782 million (€703 million), up 7.2% year over year, with organic growth of 2.4%, down from 3.8% in Q3 2025. North America was the strongest region with 7.5% organic growth, while other regions lagged. The company has completed eight acquisitions since the start of 2026 and CFO François Laroze indicated more are forthcoming. Total net revenue for the first nine months of 2026 reached $2.3 billion (€2.07 billion). Havas forecasts organic revenue growth of 2% to 3% for the full year 2026. The results highlight a contrast with rivals struggling in North America, positioning Havas as a notable performer in that market.
- Havas Q3 2026 net revenue: $782 million (€703 million), up 7.2% year over year.
- Q3 organic growth: 2.4%, down from 3.8% in Q3 2025.
- North America organic growth: 7.5%, strongest region in Q3 2026.
- ·MeediaAdvertising / Marketing
Geely Germany Marketing Chief Departs; Alpine Role
Geely Auto Germany's marketing chief, Roman Franke, has left the company shortly after joining in spring 2026, prompting the need to revise its marketing plans. Franke has since taken a new position as Director of Alpine Brand Germany, effective October 1, 2026. The departure follows Geely's official market launch in Germany this year and the appointment of Havas as its full-service agency for a launch campaign. The reasons for Franke's exit remain undisclosed. Meanwhile, the Berlin PR agency Kruger has announced it will handle Geely's press relations following a pitch. Geely's marketing leadership vacancy and Havas's current role remain unclear, as inquiries went unanswered.
- Roman Franke left Geely Auto Germany and became Director of Alpine Brand Germany on October 1, 2026.
- Geely Auto Germany had launched officially in 2026, with Havas hired for a full-service launch campaign.
- The Berlin PR agency Kruger won a pitch to handle Geely's press relations.
- ·HorizontAgency Leadership
Meik Vogler named CEO of VRM agency Ryze Digital
Meik Vogler, 48, will become CEO of Ryze Digital, the agency of German publishing group Verlagsgruppe VRM, effective October 1. He succeeds founder Philipp Mann, who is stepping down. Vogler previously served as Chief Client Officer at Havas Germany until nearly a year ago. In addition, Oliver Walz, who has been CFO since 2019, will be promoted to an expanded role, likely as co-CEO or managing director. The agency employs around 350 staff. This leadership change aims to strengthen Ryze Digital's market position in digital marketing and technology.
- Meik Vogler will become CEO of Ryze Digital on October 1.
- Vogler previously was Chief Client Officer at Havas Germany.
- Founder Philipp Mann is stepping down as CEO.
Wavemaker
Recent Signals
- ·HorizontAgency Pitch
L'Oréal Drops Wavemaker in €350M DACH Media Pitch
L'Oréal has decided to replace its incumbent media agency Wavemaker for its €350 million media account in the DACH region (Germany, Austria, Switzerland). The decision follows a pitch process that began in spring 2026. The move signals the cosmetics giant's desire for fresh momentum in its media strategy across German-speaking markets. Wavemaker, which previously held the account, will lose the business to a new agency partner. The new agency has not been named in the available content, which was partially paywalled. The decision is a significant win for the winning agency and a major loss for Wavemaker, impacting the media agency landscape in the region.
- L'Oréal has decided to end its media agency partnership with Wavemaker in the DACH region.
- The media account is worth €350 million.
- The pitch for the DACH media account was initiated in spring 2026.
Compare their exact ecosystem overlaps.
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