Agency & Consultancy
Havas vs OMD
Structured technology and market comparison · 2026
Direct Feature Comparison
Havas · vs · OMDGlobal communications group for media, creative and consultancy services.
Global media agency for planning, buying and campaign strategy.
Analyze all overlapping signals and tech stacks for Havas and OMD
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Comparison Analysis
What is the main difference between Havas and OMD?
When comparing Havas and OMD, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Management & Strategy Consulting ecosystem. Havas is positioned as Global communications group for media, creative and consultancy services, whereas OMD focuses on Global media agency for planning, buying and campaign strategy. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Havas and OMD?
When evaluating Havas and OMD, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Management & Strategy Consulting. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Havas and OMD compare?
Havas is headquartered in France (founded in 1835) with >5,000 employees. OMD is based in United States (founding year unrecorded) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Havas vs OMD
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Havas
Recent Signals
- ·DigidayMedia Buying
Brands Shift Q4 Spend to Retail and Social Amid Political Uncertainty
Advertisers are increasing Q4 media spending on social, video, and retail media, boosting year-on-year growth. Agency holding companies reported strong Q3 results: Publicis 5% organic growth, Havas 2.4%, Omnicom 7.3%. WARC forecasts global ad spend to reach $1.34 trillion in 2026, an 11.9% increase. Retail media budgets are up 20-30% for some clients, while social spend rises significantly. However, buyers remain cautious due to midterm elections, consumer confidence, and economic uncertainties. Some clients have trimmed Amazon spending expectations due to soft Prime Day performance. The article also covers account moves, personnel changes, and insights on news-avoidant voters.
- WARC forecasts global ad spend to reach $1.34 trillion in 2026, an 11.9% increase.
- Omnicom reported 7.3% organic growth, Publicis 5%, Havas 2.4% in Q3.
- Retail media budgets increased 20-30% for some clients, social spend up to 20% at Scène Studios.
- ·AdweekFinancials
Havas Grows in North America, Lags in Other Regions
Havas reported Q3 2026 net revenue of $782 million (€703 million), up 7.2% year over year, with organic growth of 2.4%, down from 3.8% in Q3 2025. North America was the strongest region with 7.5% organic growth, while other regions lagged. The company has completed eight acquisitions since the start of 2026 and CFO François Laroze indicated more are forthcoming. Total net revenue for the first nine months of 2026 reached $2.3 billion (€2.07 billion). Havas forecasts organic revenue growth of 2% to 3% for the full year 2026. The results highlight a contrast with rivals struggling in North America, positioning Havas as a notable performer in that market.
- Havas Q3 2026 net revenue: $782 million (€703 million), up 7.2% year over year.
- Q3 organic growth: 2.4%, down from 3.8% in Q3 2025.
- North America organic growth: 7.5%, strongest region in Q3 2026.
- ·MeediaAdvertising / Marketing
Geely Germany Marketing Chief Departs; Alpine Role
Geely Auto Germany's marketing chief, Roman Franke, has left the company shortly after joining in spring 2026, prompting the need to revise its marketing plans. Franke has since taken a new position as Director of Alpine Brand Germany, effective October 1, 2026. The departure follows Geely's official market launch in Germany this year and the appointment of Havas as its full-service agency for a launch campaign. The reasons for Franke's exit remain undisclosed. Meanwhile, the Berlin PR agency Kruger has announced it will handle Geely's press relations following a pitch. Geely's marketing leadership vacancy and Havas's current role remain unclear, as inquiries went unanswered.
- Roman Franke left Geely Auto Germany and became Director of Alpine Brand Germany on October 1, 2026.
- Geely Auto Germany had launched officially in 2026, with Havas hired for a full-service launch campaign.
- The Berlin PR agency Kruger won a pitch to handle Geely's press relations.
OMD
Recent Signals
- ·MeediaCampaign
DKB launches performance-driven retirement savings campaign
Deutsche Kreditbank (DKB) launched a new conversion- and performance-driven campaign for its retirement savings account (Altersvorsorgedepot) on October 30, 2026, following a pitch won by agency Antoni in October. The campaign, titled 'Altersvorsorge. Aber auf einfach.', humorously contrasts complex banking jargon with DKB's simple approach. It includes a TV spot, social clips, and OOH motifs. Media planning by OMD covers TV, Addressable TV, online video (YouTube, Disney+), social media (Facebook, Instagram, TikTok), and DOOH. The campaign supports DKB's 'DKB 2030' strategy to simplify banking and retirement products. A second flight is planned for January 2027, when the product becomes available to all Germans, replacing the Riester pension. DKB also works with strategy consultancy Diffferent on brand positioning, while a separate brand campaign is handled by HeimatTBWA.
- DKB launched the Altersvorsorgedepot campaign on October 30, 2026, with Antoni as creative agency.
- Media plan by OMD includes TV, Addressable TV, online video, social media, DOOH, and display.
- Campaign is conversion- and performance-driven, supporting DKB's 'DKB 2030' strategy.
- ·OMD News MonitorAwards
OMD Wins Triple Grand Prix at 2026 M&M Awards
OMD, a global media agency network, has won all three Grand Prix at the 2026 M&M Global Awards. OMD Worldwide was named Agency Network of the Year, OMD Peru was named Agency of the Year, and its 'SOS POS' campaign for Banco de Crédito del Perú (BCP) won Campaign of the Year. The 'SOS POS' campaign, which turned POS terminals into emergency banking tools to help Peruvians protect their accounts from phone theft, also won five category trophies and one Highly Commended honor. In total, OMD teams received 10 category trophies and four Highly Commended honors across markets including Peru, New Zealand, the UK, Germany, Lebanon, and Greece. Other winning campaigns were for clients Channel 4, McDonald's, MSD, ICRC, and BIC, showcasing the network's strength in financial services, healthcare, entertainment, and technology.
- OMD won all three Grand Prix at the 2026 M&M Global Awards.
- OMD Worldwide was named Agency Network of the Year, OMD Peru Agency of the Year.
- The 'SOS POS' campaign for Banco de Crédito del Perú won Campaign of the Year.
- ·HorizontMarketing Campaign
Merci's Emotional TV Spot Revives Sentimental Advertising
Storck's Merci brand is launching a new 50-second TV commercial that leverages deep emotional storytelling to stand out in the advertising landscape. The spot features various tear-jerking scenarios, such as a father meeting his estranged son, a mother seeing her daughter in a wedding dress, and friends comforting each other. The campaign is built around the brand's iconic jingle 'Merci, dass es Dich gibt' as a key sonic asset. The agency Pahnke Hamburg produced the film with production company Pullover Films, director Aleksander Bach, and music producers KruegerWilckens and Blut. The media agency OMD will distribute versions of 50, 30, and 23 seconds across TV, online video, connected TV, and cinema in Germany and internationally in Austria, Poland, Czech Republic, and Slovakia.
- Storck's Merci brand launches a new 50-second emotional TV spot.
- The campaign was developed by agency Pahnke Hamburg.
- The spot will air in versions of 50, 30, and 23 seconds.
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